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Purpose The purpose of this paper is to explore the influence of social and business context of developing counties (in this paper Iran) on developing, forming and exhibiting entrepreneurial innovative behaviour leading to entrepreneurship. The developed model illustrates the most important factors in forming such behaviour. Design/methodology/approach In this paper, networked grounded theory was used to develop a path model for entrepreneurial innovative behaviour antecedents based on Iranian entrepreneurial context. Findings This paper shows that in Iranian entrepreneurship context, innovation is sensitive to local conditions and levels of technological capabilities. Also, Iran’s situation brings another aspect of innovation in mind, innovative behaviour of individuals in forms of entrepreneurships to compensate the lack of technology in the firms. Research limitations/implications Due to the research approach and the quality of grounded theory, data gathering tool and sampling process, the generalizability of this paper is limited or may be context oriented; the results of this research must be interpreted within its limitation and scope. Originality/value This paper is the first study trying to develop a model on entrepreneurial innovative behaviour in Iran which develops a model based on the realities of Iran rather than model based on developed countries with different basis and context.

This study investigates whether and how analytical thinking, overclaiming, and social approval are associated with the intention of sharing fake news on social media. To randomize each respondent to a group and treatment and to test of several hypotheses simultaneously, two by two factorial design was used. An online survey ( N = 1160) on Iranian social media revealed that overclaiming and social approval are positively related to sharing fake news on social media. Surprisingly, analytical thinking yielded no significance. We believe that in order to show more knowledge users tend to share information with high social approval irrespective of their credibility. Although CRT proved no relation with sharing, significant differences among male and female users were found. The proven relation between sharing more and overclaiming more reveals a marketing opportunity. Gamification of communication which provides a vehicle for users to overclaim their knowledge to their peers on social media might be a suitable strategy on social media to spread the message.

Purpose Considering the central role of narratives in the articulation of the self, processing experiences and conveying meaning, many scholars in marketing and consumer behaviours have tried to study the subject. This pool of multi-disciplinary studies has yielded fragmented literature resulting in ambiguity. Therefore there is a need for an article, which studies the extant literature comprehensively. Hence, this paper aims to pursue two objectives, to summarize prominent research studies in consumption narratives and to suggest directions for future research. Design/methodology/approach The paper reviews 25 key studies on consumption narratives and highlights their most important contributions, methods and findings. Findings As in consumer narrative research, the concept almost always has been borrowed from different domains, the findings suggest a concise definition to fill this gap. Also, to enrich the findings, three-level of consumption narratives are discussed. Originality/value This paper serves as a basis to comprehend the essence of consumption narratives in the consumption context, to understand the research gaps and provides directions for future research.