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This article describes the substantial efforts put into creating and managing a comprehensive 'value-based' corporate culture and identitybuilding program, and reflects on how both the making and the reception of the programme can be understood in light of the three main ways of talking about value/s (economic, moral, meaning). Through the program's use of technologies of production and enchantment, including the magic of advertising, the argument unfolds the program's processes of valuation through both making visible and creating social relations. The article explores valuation as social practices involved in representation and signification. It argues that the preoccupation with making value visible in an industrial production company is symptomatic of the contemporary 'economy of signs', and that resistance towards these efforts shows that valuation in this context is considered more as accurate representation than as signification.

Numerous studies have been conducted on design and architecture of knowledge repositories. This paper addresses the need for looking at practices where knowledge repositories are actually used in concrete work situations. This insight should be used when developing knowledge repositories in the future.Through methods inspired by ethnography this paper investigates how an unstructured knowledge repository is used for different purposes by software developers and managers in a medium-sized software consulting company. The repository is a part of the company's knowledge management tool suite on the Intranet. We found five distinct ways of using the tool, from solving specific technical problems to getting an overview of competence in the company. We highlight the importance of informal organization and the social integration of the tool in the daily work practices of the company.

is a research scientist with SINTEF Technology and Society in Trondheim, Norway.