This research aim to describe and prove the correlation and influence between market potency and market prospect to determine the appropriate strategy and policy for halal product market development in Indonesia compared with United Kingdom. The object of this research are total of potential consumer, percentage of buying consumer, average selling price, total of annual average consumption rate, profit estimation, and sales estimation of halal product market in each countries base on halal products and services into fiqh platform. This research use quantitative and qualitative method, which is in quantitative method using estimation of Fixed Effect Methods and the validity examined by AR and Jarque-Bera test. The result of this research find that sales in UK and RI are heavily dependent on changes in time and period in each Country indicated by PER_EFFECT, even though this analysis has used white heterocedasticity approach to eliminate that impact. Potentials and Prospects in the United Kingdom and the Republic of Indonesia have a positive and significant influence on Halal market and both countries have the same potential and prospective behaviour toward the Halal Market, although differing individual country and time or period.

This study aims to identify: how brand equity's factors of Biskuat and purchase decision of this biscuit by children consumer at the elementary school age in Depok City, as well as how the influence of brand equity's factors of Biskuat towards purchase decision of this biscuit by children consumer at the elementary school age in Depok City. The object of this study is brand awareness, brand association, perceived quality, brand loyalty and purchase decision. The study was conducted in six sub-district of Depok City, with 100 children as the respondent from several schools and environments in six sub-district of Depok City.Testing hypotheses using path analysis (path analysis), which is equipped with testing the validity and reliability. Based on the analysis of the model lines of research, obtained results that brand equity which is brand awareness, brand association, perceived quality, and brand loyalty in partially and simultaneously has significantly affect to purchase decision.

This study aims to explain and prove the correlation and the effect of the growth pattern of the SMEs (Small and Medium Enterprises) sector on the determinants of successful business through sharia economics and to determine the right variables in reducing poverty in Indonesia. The object of this research is poverty reduction variables and success business determinants in the tertiary sector of SMEs, namely services and trade. This study uses quantitative and qualitative methods, where the quantitative method uses random effect estimation method and the level of validity is tested using AR and JB tests. The expected results of this study are able to explain quantitatively and to prove the assumption of significant growth pattern of the micro small and medium enterprises sector to achieve a successful business through sharia economics on poverty reduction in Indonesia which has a positive correlation, in line with the assumption that successful SMEs through sharia economics also shows positive and significant results. This result will be analyzed qualitatively which is equipped with a foundation of fiqh.

The Islamic banking sector has faced the era of digitalization which is the era of the younger generation, especially generation Z. This study aims to measure the attitudes and behavior of generation Z towards Indonesia's Islamic banking through indicators of customer path (Aware, Appeal, Ask, Act, and Advocates) in Marketing 4.0. This study uses Important-Performance Analysis (IPA) to determine which stage has the most influence on generation Z behavior towards Islamic Banking, with respondents of 100 Islamic banking students. The IPA diagram shows that most of the attributes are in Quadrant 2 which have a high level of importance but low performance which means that these attributes of interest fail to satisfy customers, so these attributes must be a priority that must be achieved first. From these results, it is hoped that Islamic banking can implement strategies based on the attitudes and behavior of generation Z at each stage, so that they become interested and have a positive attitude towards Islamic banking.

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