Storytelling is an art that is becoming a trend on social media, nowadays it is starting to be abandoned by switching to story style uploaded via Facebook, Instagram and Tiktok, which have more fans and followers because the story style is clear and solid. Storytelling through the media is a means of influencing audience affection. The storytelling content conveyed includes an event, experience, or inspirational story that is shared by a Tik Tok account owner to his/her followers. This study aims to examine the storytelling through the Tiktok application affects followers’ behavior changes. The method used in this study is a qualitative method in which the research data is in the form of information obtained from followers of the Tiktok application related to the context discussed in the video in the Tiktok application. The method of determining the sample of purposive informants is done by determining the research informants deliberately based on predetermined criteria. The result of the storytelling data is the process of building a story that is easily understood and understood successfully to convince the audience that there is value in an action plan that can be carried out. The story is supported by facts and appropriate analysis data. Based on the results obtained from this study, it was found that storytelling was effective in conveying messages of positive change and as it was, there was no fraud or engineering to the followers and came up with very creative ideas.
Employee performance is one of the factors that affect the level of success of an organization. This is because employees as human resources are the movers and determinants of the running of an organization or company. Factors that affect employee performance are work environment and work stress. This study aims to determine the effect of work environment and work stress on employee performance at PT. Putra Perdana Indoniaga (Wuling Motor Cab. Jombang. The population of this study was 25 employees and the sample taken was a saturated sample, that is, the entire population was used as the research sample. The data collection method in this study used a questionnaire with a scale of 1 to 5. The collected data will be analyzed with multiple linear regression technique. The results show that the work environment (X1) has a tcount value of 3,227 which is greater than the ttable value at a significant level of ± "2,074" with a significance number below 0.05 which means there is a significant influence between the work environment The work stress variable (X2) has a Coefficient t of -2.387 which is greater than the ttable value for the real level of ± "2.074" and has a significant value below 0.05 so that work stress (X1) has an effect on the dependent variable. Performance Employees (Y). While simultaneously or together, value of Fcount of 10.809 > Ftable 0.715 which means that at the level of significance = 0.05, the variables of Work Environment (X1) and Work Stress (X2) simultaneously have a significant (meaningful) effect on Employee Performance (Y). Keywords : Work Environment, Work Stress, Employee Performance
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