Riset ini untuk mengetahui gambaran OCB, karakteristik individu, dan kinerja pegawai pada kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar serta bagaimana pengaruh OCB dan karakteristik individu terhadap kinerja pegawai pada kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar baik secara simultan dan parsial. Riset ini menggunakan desain riset kepustakaan dan penelitian lapangan. Populasi pada riset ini pegawai kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar berjumlah 30 pegawai. Data yang dipakai merupakan data kualitatif dan data kuantitatif, dan teknik pengumpulan data dengan cara kuesioner, wawancara, dan dokumentasi. Metode analisis data menggunakan metode deskriptif kualitatif dan metode deskriptif kuantitatif. Hasil riset membuktikan ada pengaruh positif antara OCB dan karakteristik individu terhadap kinerja pegawai serta ada hubungan yang kuat antara OCB dan karakteristik individu terhadap kinerja pegawai pada Kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar.Kata kunci: OCB, Karakteristik Individu, Kinerja Pegawai

Grooming products are now one of the daily necessities needed in human life. Not only women who use grooming products, but the majority of men also need grooming products to improve their appearance. The urgency of this research is to explore the values ??that influence the attitudes of men in Indonesia towards grooming products and their intention to purchase these grooming products, using the Value-Attitude-Behaviour (VAB) model. The research instrument used a questionnaire that was distributed online via WhatsApp and Telegram groups during June-July 2021, which resulted in 111 responses. Hypothesis testing was carried out using a variant-based Structural Equation Modeling (SEM) called Partial Least Square (PLS) and the SmartPLS application version 3.0 as a tool to analyze it. The results showed that self-concept (self-image and self-consciousness) and product involvement had a positive and significant effect on men's attitudes towards grooming products and their intention to purchase these products. Furthermore, the effect of men's attitudes towards grooming products on their intention to purchase products also obtained significant result. The results of this study illustrate that self-concept and product involvement have an important role in determining men's attitudes towards grooming products, which in turn will have an impact on their intention to purchase care products to improve their appearance. For further research, it is better to increase the number of samples that are able to represent the entire population and also refer to other factors that influence the purchase intention of grooming products and the use of other approaches in predicting purchase intention such as the TRA model. This study is expected to contribute to the development of male grooming product industry in the country by providing an overview to marketers about the important role of self-concept and product involvement in determining men's attitudes towards grooming products, which in turn will have an impact on their intention to purchase these products to improve their appearance.

The objective of this study was to determine the effect of organizational culture and commitment to employee performance at the Education Office of Pematangsiantar City. This study used literature and field research designs. The research method used was the causality method with a quantitative approach. The type of data used in this study was qualitative data and quantitative data. The data sources consisted of primary data and secondary data. The population and sample used in this study were 81 permanent employees. The data collection was carried out by questionnaire, interview and documentation. The analysis technique used was qualitative descriptive and quantitative descriptive analysis consisting of multiple linear regression, correlation test and determination and hypothesis tests. The results of this study concluded that the organizational culture, commitment and employee performance were good. Besides, the organizational culture had a positive and significant effect on employee performance. Furthermore, the commitment had a positive and significant effect on employee performance.

Tujuan penelitian ini adalahuntuk mengetahui peran citra merek dalam memediasi pengaruh kualitas produk terhadap peningkatan kepuasan konsumen Produk Es Krim Aice. Penelitian dilakukan dengan membagikan kuesioner kepada konsumen Produk Es Krim Aice sebanyak 80 orang. Pengujian data dilakukan melalui analisis deskriptif kualitatif dan analisis deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara kualitas produk terhadap citra merek dan citra merek terhadap kepuasan konsumen. Terdapat korelasi yang kuat antara kualitas produk dengan citra merek dancitra merek dengan kepuasan konsumen. Kemudian tingkat kepuasan konsumen dapat dijelaskan oleh kualitas produk dan citra merek. Hiptotesis H0 ditolak yang berarti kualitas produk berpengaruh positif dan signifikan terhadap citra merek dan citra merek berpengaruh positif dan signifikan terhadap kepuasan konsumen. Penelitian ini juga menunjukkan bahwa citra merek mampu memediasi pengaruh antara kualitas produk terhadap kepuasan konsumen. Saran dari hasil penelitian inisebaiknya perusahaan dapat memeratakan pemberian bonus dan pembagian souvenir ketika pembelian produk kepada seluruh outlet, serta melakukan misi kemanusiaan yakni pembagian masker ataupun APD kepada tenaga medis dalam rangka memerangi Covid-19. Kata kunci: kualitas produk, citra merek, kepuasan konsumen

The result of this study can be concluded as follows: 1. Competence, job achievement of employee, and is good job promotion. 2. There is positive influence between competence and job achievement of employee, on job promotion. 3. There is moderately high correlation between competence and job achievement of employee with job promotion. Then good or not job promotion can be explained by the competence and job achievement of employee. 4. Hypothesis test results stated H0 rejected, meaning competence and job achievement of employee have a positive and significant impact on job promotion at Kantor Kementerian Agama Pematangsiantar City either simultaneously or partially.Keywords: Competence, Job Achievement of Employee, and Job Promotion