The main purpose of this research is to comparatively evaluate the goals of hotel enterprises while designing their logos and the perception those logos create on consumers by using a method of surveying hotel managers and guests. This research deploys a qualitative method approach. The research was conducted on hotel managers in Bodrum and people of various professional groups in Isparta. The data were obtained by face-to-face interviews with 3 hotel managers and 20 people belonging to various occupational groups through semi-structured questionnaire in February-April period. The data were evaluated by making direct references to the original expressions of the participants as much as possible. As a result, logo itself may not be of great significant for the customers. For this reason, companies need to make their names visible in the logo. Business should create logo in accordance with the sector they operate. And also, the survey of hotel managers and consumers, in designing hotel logos matching colors, letter fonts, memorability, and compatibility with the sector are significant factors.

This study determined how the working life quality of hotel employees affects their individual creativity performance. Survey data were collected in June-July 2018 from 310 hotel employees working in five-star hotels in Bodrum district, Muğla province, Turkey. Correlation analysis indicated positive, moderate and weak relationships between working life quality and individual creativity. A regression analysis was then performed to test the research hypotheses. This showed that career opportunities and work safety significantly affected individual creativity. However, working conditions and wages and earnings had no significant effect on individual creativity. The results of this research have great importance because it is the first research that investigates the effect of the quality of working life on individual creativity performance of employees working in hospitality businesses in Turkey.

In the tourism sector, employees are an essential element in the continuation of their activities and in providing quality service to their customers. With the industry becoming more competitive, every business wants to have qualified employees. This desire leads to an increase in the qualifications that companies are looking for in their employees. In this context, the primary purpose of this research is to determine the qualifications sought by the employees by examining the job advertisements of enterprises in the tourism sector. The study’s data were obtained on the relevant website on September 23, 2022. On this date, there are 260 advertisements published within the last 15 days. Two hundred sixty job advertisements were analyzed by content analysis. Qualifications written in job advertisements were evaluated according to themes and codes with the Maxqda program. Five main themes were determined as employee personality traits, working conditions, management skills, program usage and other. The most desired employee qualities by businesses are the development of communication skills in employee personality traits, to be in harmony with the principle of teamwork and guest satisfaction in working conditions, having a problem-solving ability of employees in management skills, using Office programs in the theme of using the program and graduating from an institution that provides tourism education in the other theme. It is thought that the research findings will significantly benefit the employees. Keywords: Tourism, Employees, Job Advertisements

Social intelligence has an important position in explaining social-emotional expertise. Because social intelligence develops social-emotional skills and increases interpersonal interaction. The primary purpose of the research is to examine the relationship between social intelligence dimensions and the social-emotional expertise of employees. A quantitative research method was adopted. Data collection was carried out through a questionnaire. The universe of the research consists of hotel businesses in Antalya. SPSS 22 statistical program was used in the analysis process. Explanatory factor analysis was performed to determine the validity of the scales, and correlation analysis was performed to explain the relationship between variables. Regression analysis was applied to determine the effect level of social intelligence dimensions on social-emotional expertise. According to the analysis results, social awareness and social skills significantly affect social-emotional expertise. However, the social knowledge process does not substantially affect social-emotional expertise.

The primary purpose of this research is to determine visitors’ perceptions of Eğirdir and the factors that positively and negatively affect the visitor experience by examining the comments of individuals who visited Eğirdir after it became a slow city. Qualitative research method was adopted in the study. The data were obtained by document review. In this context, the comments on TripAdvisor by individuals who visited Eğirdir from 2018 to 2022 were noted. These comments were analysed by content analysis. The themes were evaluated within themselves as positive and negative. 119 of the 186 comments were made in a wonderful category, while 151 comments were written in Turkish. The comments were examined within the scope of 11 themes. These themes are Eğirdir, Lake Eğirdir, calmness, cleanliness, local foods, activities, local people, restaurant businesses, accommodation businesses, prices and promotion. The most highlighted themes in the comments are Eğirdir and Lake Eğirdir. In the positive evaluations of the Eğirdir theme, its natural beauty and scenery were emphasized. In contrast, in the negative comments, the construction problem of Eğirdir and the lack of sufficient attention to tourism were noted. The positive comments on the Lake Eğirdir theme stated that it is a magnificent lake and should be seen. The negative comments on the Lake Eğirdir theme mentioned that it was not clean and there were too many flies.