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Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers based on means‐end chain theory and prospect theory. In the research model, both utilitarian value and hedonic value are hypothesised to affect repeat purchase intention positively. Perceived risk is hypothesised to affect repeat purchase intention negatively and moderate the effects of utilitarian and hedonic values on repeat purchase intention. Utilitarian value is proposed as a formative second‐order construct formed by product offerings, product information, monetary savings and convenience. Hedonic value is also proposed as a formative second‐order construct formed by the six hedonic benefits that have been identified in prior research. Data collected from 782 Yahoo!Kimo customers provide strong support for the research model. The results indicate that both the utilitarian value and hedonic value are positively associated with buyers' repeat purchase intention. A higher level of perceived risk reduces the effect of utilitarian value and increases the effect of hedonic value on repeat purchase intention. Implications for theory and practice and suggestions for future research are provided.

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More thoroughly understanding how interorganizational governance value can be created by information technology and other governance mechanisms is critical for supply chain management. Based primarily on transaction-cost economics and supplemented by the resource-based view, this study investigates how interorganizational governance (i.e., relational governance and virtual integration) can create value (i.e., information visibility and supply chain flexibility) in the supply chain context. The findings show that both relational governance and virtual integration benefit information visibility. Those results also support both direct and indirect (via information visibility) effects of relational governance on supply chain flexibility. Although failing to affect supply chain flexibility directly, virtual integration can still improve supply chain flexibility with its ability to enhance information visibility. Thus, interorganizational governance mechanisms emphasizing both control and collaboration can influence the gain from collaborationspecific capabilities, leading to the competitive advantage of a supply chain. The results of the study suggest that firms can gain greater supply chain flexibility within existing interfirm relationships by enhancing information visibility through virtual integration and relational governance.

In recent years, an increasing amount of attention has been paid to information systems (IS) outsourcing by practitioners as well as academics. However, our understanding of the factors that affect outsourcing success is hardly complete. By adopting transaction cost theory (TCT) as the theoretical foundation, this study analyses the implications of transaction attributes on the consequences of customized software outsourcing practice. The research model includes three exogenous variables (contractor reputation, asset specificity and uncertainty) and two endogenous variables (post-contractual opportunism and outsourcing success). The moderating effects of asset specificity on the relationships between uncertainty and the endogenous variables are also examined. Based on data collected in Taiwan, a research model is constructed to test the hypotheses derived from the theory. The empirical evidence is generally supportive of the theory but with some important exceptions. In particular, contractor reputation and uncertainty have the predicted effects on the contractor's post-contractual opportunism perceived by the client and outsourcing success, but asset specificity shows a negative effect on post-contractual opportunism and a positive effect on outsourcing success, which are opposite to the typical predictions of TCT. Thus, in addition to the supportive findings of the theory, this study also raises an important research question regarding the effects of asset specificity on outsourcing for future research to explore.