This study aims to investigate the effectiveness of advertising through social media (i.e., Facebook). Mie Jupe Jombang has applied using an analytical method called EPIC Model. The population of this study points to 5,000 people found as consumers and engaged as facebook friends of Mie Jupe Jombang. Using purposive sampling technique, 100 respondents are collected as the total sample of this study. They are scattered in Jombang regency and engaged with Mie Jupe Jombang's Facebook account as friends that apparently seems to advertise Mie Jupe Jombang. This study uses descriptive analysis method with EPIC model (Empathy, Persuation, Impact, and Communication). The result of analysis shows that the variables of EPIC Model (Empathy, Persuation, Impact and Communication) are found quite effective. Overall, this finding concludes that the advertising of Mie Jupe Jombang is quite effective.

This study aims to explore strategies for competitive action conducted over time with a dynamic process model of the competitive interaction between firms with a top management team (TMT) psychological perspective. The data analysis was based on a sample of 124 respondents from the top management team (TMT) of 3 and 4 star hotels in Surabaya and then analyzed with moderator regression analysis (MRA) approach. Data collection using questionnaire The analysis results show that TMT aggressiveness action has a positive impact on firm performance, while repertoire competition weakens the relationship between aggressiveness action and firm performance. Based on the results of the study, then on the competitive conditions between companies, top management will perform aggressive actions in response to actions performed by major competitors. Such actions can improve the performance of the company, but the various forms of competition performed by the major competitors, resulting in weakening the relationship of aggressive action with the performance of the company. This study contributes to the competitive dynamics especially in the top management team's psychological perspective (TMT) by examining the TMT response on the company's competitive relationship with its competitors, thus impacting on competitive behaviour.

Penelitian ini dilatar belakangi oleh semakin besarnya nama perusahaan Xiaomi di dalam pasar smartphone khususnya di Indonesia. Experiential marketing adalah salah satu strategi pemasaran yang saat ini digunakan oleh banyak perusahaan termasuk Xiaomi. Strategi pemasaran yang tidak sekedar menawarkan produk saja, tetapi juga dengan melakukan pendekatan pengalaman dengan memerhatikan unsur (sense, feel, think, act dan relate). Penelitian ini dimaksudkan untuk mengetahui dan menganalisa pengaruh dari sense, feel, think, act dan relate terhadap keputusan pembelian smartphone Xiaomi. Populasi dalam penelitian ini adalah mahasiswa pengguna smartphone Xiaomi di STIE PGRI Dewantara Jombang. Sampel dalam penelitian ini berjumlah 85 mahasiswa yang diambil dengan teknik accidental sampling. Metode analisis data dalam penelitian ini menggunakan analisis linier berganda. Hasil penelitian ini menunjukkan bahwa variabel sense, feel, think, act dan relate berpengaruh positif signifikan terhadap keputusan pembelian. Kesimpulan dari penelitian ini adalah semakin kuat variabel experiential marketing (sense, feel, think, act dan relate) yang dirasakan konsumen terhadap smartphone Xiaomi, maka akan semakin baik pengaruhnya terhadap keputusan pembelian smartphone.

This research is motivated at this time a lot of product advertisements placed in a soap opera. The test of this study is to determine the effect of product placement on consumer buying interest and brand awareness as a mediating variable. The sample in this study was 100 respondents loyal viewers of the soap opera holy SCTV in the village of Kauman Ngoro Jombang. The instruments in this study used a questionnaire and were analyzed using SEM-PLS analysis. The results of this study indicate that product placement can significantly influence consumer purchase interest and brand awareness is a partial mediator between product placement and buying interest of CintaSuci soap opera audience on SCTV.

The COVID-19 pandemic in Indonesia has had an impact on the economy, including changes in consumer behaviour. This study aimed to analyze the effects of advertising and digital marketing strategies on consumer repurchase behaviour. The sample of this study included 150 respondents, selected through the purposive sampling technique. Data collection was done by distributing questionnaires through Google forms to three regions: Jombang, Malang and Surabaya. The questionnaire results were analyzed using the structural equation model (SEM) method. Of the six hypotheses offered, only ‘advertising creativity’ had a significant effect on customer engagement and repurchase behaviour. Customer engagement in and of itself did not affect the relationship either directly to repurchase behaviour or as a variable that mediates the relationship between digital marketing strategies and repurchase behaviour. Digital marketing strategies had no effect on repurchase behaviour. Keywords: Costumer engagement; Digital Content Marketing; Repurchase Buying; Creativity Advertising