Depopula on is a growing concern in core Sami areas in Norway, and the loss of produc ve young people is a par cular concern for rural regions. Yet new industrial developments are debated due to the impact on tradi onal iden tydeveloping prac ces such as reindeer herding. The objec ve of this ar cle is to gain knowledge about how Sami youth iden ty shape their decisions to stay or return to their home place and how they envision their opportuni es for employment. This qualita ve study inves gated how Sami youth experience Sami iden ty as a determinant of educa onal, occupa onal, and housing preferences. Data was collected through interviews with fourteen Sami youth from three diff erent types of Sami communi es in Norway-Guovdageaidnu (Kautokeino), located in the core Sami area in Inner Finnmark, with a strong reindeer based economy and Sami as the fi rst language; Má a-Várjjat (Sør-Varanger) and Porsáŋgu (Porsanger) in coastal Finnmark; and the southern Sami areas based around Snåase (Snåsa) in North Trøndelag. The informants from the three communi es were university and college students, high school pupils, and appren ces. The study's theore cal framework and analysis is inspired by the theories and applica ons of the life mode perspec ve, combined with perspec ves of cultural iden ty, locale, landscape, and global "sense of place." The fi ndings suggests that life modes that signify or enable salient Sami values infl uence how Sami youth refl ect on their Sami iden ty and envision opportuni es. Furthermore, the fi ndings show that diff erent life modes infl uence Sami youth iden ty development through providing opportuni es for new expressions of a Sami iden ty.
Studien undersøker motiver, ambisjoner og kritiske ressurser for å lykkes blant entreprenører i naturbaserte virksomheter. Artikkelen bygger på semistrukturerte intervjuer med 30 norske og svenske gründere tilknyttet naturbaserte virksomheter i Trøndelag og Jämtland. Resultatet viser at entreprenørene har sterk interesse og motivasjon, men mangler ofte ressurser som tid, penger og kunnskap. Norske entreprenører får i større grad hjelp av This article is downloaded from www.idunn.no.
To date, there has been scant research on place broadcasting activities (PBA) such as promotion, marketing and branding in Norwegian municipalities, especially research into effects. This paper examines two rural Norwegian municipalities in which place branding - i.e. the planned and strategic external communication of place qualities - has been a prioritized policy strategy. The research was designed as a comparative case study based on data acquired via methodological triangulation. An analytical model served as a framework to identify the effects of a focus on place branding in non-core municipalities. In the model, policies oriented towards place branding are treated as a variable that is thought to influence (1) employment, (2) settlement, and (3) the desire for rural living. The analysis revealed no quantifiable effects of such policies when compared with 17 comparable municipalities. However, based on the qualitative data and analysis, the authors found effects related to the desire for rural living, implying arguments in favour of non-core regional policy and planning beyond a focus purely on growth. Our results seem to indicate that strategies oriented towards place branding should also focus on material issues, housing development and job opportunities for example.
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