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This study aimed to investigate whether users experience an emotional change or not when they focus on design components on e-commerce web pages during shopping process. In this context, a usability study was conducted with participants involved in a real shopping process. In the study, pulse, EEG, Galvanic skin response, eye movements and facial expressions data were collected during shopping process. A total of 32 participants took part in the study. According to the three most focused design components on the web page, "menu and categories", "advertisement" and "search", it was statistically analyzed whether there was a change in the emotions of the participants. As a result, when the participants focused on the "menu and categories" and "advertisement" component, a difference was obtained in the pulse data. In addition, there was a difference in the EEG data compared when they focused on the "menu and categories" and "search" components. Finally, significant differences were also obtained from EEG data when they focused on the "Advertisement" and "Search" components.

Confidentiality agreements are of great importance in Law Number 6698 and the legal regulations on e-commerce. The purpose of this experimental study is to reveal to what extent users / customers pay attention to confidentiality agreements in e-commerce processes. Within the scope of the study, data were collected via an eye tracking device from participants who carried out a real shopping process over e-commerce. The selection of the sample group was determined according to the maximum variation sampling method which is one of the purposive sampling types. 16 participants from different gender, education levels and generation groups were included in the study. Collected eye tracking data were analyzed and visualized via a software. As a result, it was found that while female participants focused on the end of sentences in the confidentiality agreement, male participants focused relatively homogeneously throughout the text. In addition, it has been found that the text part that the participants focus more on vary according to their education level. It is also concluded that the participants in the generation Z focus more on the parties and obligations part of the confidentiality agreements. In general, it is found that the participants focus more on the last part of the confidentiality agreements text, while they focus less on the middle part of it. According to the results, evaluations were made regarding the formats of the confidentiality agreement text.

Sosyal bilim çalışmalarının odağında insan yer almaktadır. Haliyle insanın bulunduğu çevredeki sergilediği davranışlar ve ifade ettiği düşünceler anlamlandırılmaya çalışılmaktadır. Genelde bu anlamlandırma işlemi ya ifadelere katılım düzeyini belirleyen anketlerle ya da gözlem ve görüşme teknikleriyle yapılmaktadır. İnsanın farkında olmadan gerçekleştirdiği davranışların hangi zamanlarda ortaya çıktığının bulunması ve bu davranışların yorumlanması biyolojik geri bildirim sayesinde yapılmaktadır. Bu çalışmanın amacı daha çok fen bilimleri çalışmalarında kullanılan biyolojik geri bildirim yöntemlerinin sosyal bilim çalışmalarının hangi konularında, hangi veri toplama tekniği ve hangi analiz yöntemleriyle yapıldığını ortaya koymaktır. Çalışma kapsamında TR dizin veri tabanında biyolojik geri bildirim yöntemlerinin kullanıldığı sosyal bilim çalışmaları ele alınmıştır. Toplamda 132 çalışmaya ulaşılmıştır. Çalışmaların yöntem bölümleri analiz edilmiş ve mevcut durum ortaya koyularak gelecek çalışmalara yönelik önerilerde bulunulmuştur.