Using the case-study of the Marš Mira, a peace march to commemorate the Srebrenica genocide of July 1995, this article explores how practices of memorialization of genocide and resistance against denial of genocide intersect, in order to gain more insight into the challenges post-conflict societies face. The march retraces the steps that the Bosniak men and boys took while fleeing the Serb army after the fall of the Srebrenica enclave. It is a powerful means of commemorating the genocide and, as such, highlights the importance of space within memorialization. Simultaneously, walking the march serves as an act of resistance to Serb narratives of denial. We argue that resistance against genocide denial and memorialization of the genocide are intricately interwoven in the incentives of Bosniaks participating in the annual Marš Mira, and that they manifest themselves in the use of the landscape in which the march takes place. Through an analysis of four incentives for walking the Marš Mira, we shed light on the challenges that Serb denialism poses to the ability of the Bosniak community to deal with the past of the Srebrenica genocide.