slippery.htm, for more details. In particular, this version omits most citations-if you're curious about the source of a particular point, or about specific examples of a general claim made in the text, please check the full article, which probably has more sources and illustrations than it needs.

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P Personalization and RIVACY Does personalization jeopardize our privacy? If so, what should the law do about it? P eople are constantly learning information about us. They see what we do, what we buy, what we look at, and the like. If they know who we are, and if they have enough financial incentive, they can record this information under our name. If we engage in computerized transactions with them, such recording becomes very easy, as does combining this information with still other information tied to our names. If the transactions are personalized-if we voluntarily turn over information about ourselvesthat facilitates our business arrangement-then they will have even more information to record. And once theyVe recorded this information, they can easily communicate it to others (usually for money).-^---Many people don't like to have information about ourselves." others learn information about Do we currently have such a legal right to conthem. Ironically, those same people trol the flow of information about ourselves by are usually quite happy to learn stopping others from speaking about us? The information about others, and some-answer, as is typical in law. is "sometimes."' times resent it when legal barriers First, the one thing that's not helpful here is to block them from learning such infor-talk in general terms about our right to privacy. The mation. Nonetheless, when it comes to information about us, many believe we should have {in the words T ', '. r -• I \ I 1 " • I Caveat; I am an expert on U.S. law, and am writing only abom U.S. law. As ro fbr-Or various privacy advocates) a legal right to control oi^n bw, l know noching Amm h »nd. dv^mv thai, have no opmk,,,.

Virtual Reality (VR) and Augmented Reality (AR) are going to be big-not just for gaming but for work, for social life, and for evaluating and buying real-world products. Like many big technological advances, they will in some ways challenge legal doctrine. In this Article, we will speculate about some of these upcoming challenges, asking:

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