Chili pepper is one of national leading commodities and has a high economic value. One of the factors causing the balance is unplanned and uncoordinated pattern of production and cropping pattern between each district of chili pepper production center resulting the fluctuative income. These research was quantitative research, data collection was done by means of a survey of time series. The data used are time series data and supporting data which come from: Information center of price at production center, and price information at West Java Food Crop Agriculture Agency. From the amount of data (included observation) which amounted to 72 data. The technic analyzed used multivariate. The rational expectation hypothesis of the supply function was analyzed by the EVIEWS 8 program The analysis results of planting system was the selection of monoculture plant system will increase the harvested area 31,4462 hectares, analysis results showed more farmers planted red curly chili pepper in monoculture system, but the red curly chili pepper in Cikajang has performed off season planting system, it means that the farmers cultivated red curly chili most of the year.

This study aims to determine and study "Institutional Farmers, Socio-economic and Technological Adoption of the Success of Java Preanger Arabica Coffee Farming (Survey of Coffee Farmers in Rancakalong District, Sumedang Regency)". Descriptive Analysis research method, with the research variables consisting of two independent variables namely, farmer institutions and farmers' socio-economic, and two Bound Variables namely Application of technology and success of coffee farming. The study population numbered 110, with a sample of 86 people, simple random sampling. / Simple random sampling, every subject in the population has the same chance of being selected as a sample. Main Hypothesis Testing Results indicate that farmer institutions, farmer socio-economics and application of technology Influence the success of coffee farming, the results of the Hypothesis Sub-tests are; (1) farmer institution influences the success of coffee farming in Rancakalong District, Sumedang Regency, (2) farmer socioeconomic influences on the success of coffee farming in Rancakalong District Sumedang Regency and the application of technology influences the success of coffee farming in Rancakalong District Sumedang Regency, (3) There is The relationship between farmer institutions and socio-economics in Rancakalong District, Sumedang Regency. Farmer institutionalization, farmer socio-economic condition and simultaneous application of technology have a positive effect on the success of coffee farming in Rancakalong Subdistrict, but when compared to the influence of all variables, the Farmer Institution has a smaller effect. While the cause of the influence of X2 is higher than X1, because the dynamics of farmer groups are common everywhere and at any time and are usually more directly related to how to improve farming yields so that the interaction is stronger. Considering the various limitations in this study, it needs to be followed up more broadly and deeply, so that it can provide more comprehensive benefits and look at other factors that influence the success of coffee farming.

This study aims to determine the effect of label preference on purchasing decisions, the influence of perceived ease of obtaining organic vegetables on purchasing decisions and the influence of label preferences and perceived ease of obtaining organic vegetables on purchasing decisions.The results of the study showed that the perception of ease of obtaining products had a positive and significant effect on purchasing decisions with a total influence of 23,6%. The direct effect of the perception of the ease of obtaining a product for a purchasing decision is 17%, This means that the more easily consumers get organic vegetables, the decision of consumers to buy organic vegetable products is higher

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The use of marketing concept philosophy in a company's program is not just an effort of those who are given the responsibility of sales and marketing, but an endeavor attempted by everyone in an organization. Requirements needed for consumer-oriented organizational development include some activities i.e. inculcating consumer-oriented values and beliefs which are supported by top management, integrating markets and consumers into the process of strategic planning, creating marketing management & developing a strong program, creating a basic measurement of performance on the basis of markets, and developing commitment to consumers throughout the organization.