In this article, we propose novel techniques to predict a user’s movie genre preference and rating behavior from her psycholinguistic attributes obtained from the social media interactions. The motivation of this work comes from various psychological studies that demonstrate that psychological attributes such as personality and values can influence one’s decision or choice in real life. In this work, we integrate user interactions in Twitter and IMDb to derive interesting relations between human psychological attributes and their movie preferences. In particular, we first predict a user’s movie genre preferences from the personality and value scores of the user derived from her tweets. Second, we also develop models to predict user movie rating behavior from her tweets in Twitter and movie genre and storyline preferences from IMDb. We further strengthen the movie rating model by incorporating the user reviews. In the above models, we investigate the role of personality and values independently and combinedly while predicting movie genre preferences and movie rating behaviors. We find that our combined models significantly improve the accuracy than that of a single model that is built by using personality or values independently. We also compare our technique with the traditional movie genre and rating prediction techniques. The experimental results show that our models are effective in recommending movies to users.

We propose a novel technique to predict a user’s movie genre preference from her psycholinguistic attributes obtained from user social media interactions. In particular, we build machine learning based classification models that take user tweets as input to derive her psychological attributes: personality and value scores, and gives her movie genre preference as output. We train these models using user tweets in Twitter, and her reviews and ratings of movies of different genres in Internet movie database (IMDb). We exploit a key concept of psychology, i.e., an individual’s personality and values may influence her choice in performing different actions in real life. We have investigated how personality and values independently and collectively influence a user preference on different movie genres. Our proposed model can be used for recommending movies to social media users.

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Prior to the COVID-19 pandemic, the World Health Organization named vaccine hesitancy as one of the top 10 threats to global health. The impact of hesitancy on uptake of human papillomavirus (HPV) vaccines was of particular concern, given the markedly lower uptake compared to other adolescent vaccines in some countries, notably the United States. With the recent approval of COVID-19 vaccines coupled with the widespread use of social media, concerns regarding vaccine hesitancy have grown. However, the association between COVID-related vaccine hesitancy and cancer vaccines such as HPV is unclear. To examine the potential association, we performed two reviews using Ovid Medline and APA PsychInfo. Our aim was to answer two questions: (1) Is COVID-19 vaccine hesitancy, intention, or uptake associated with HPV or HBV vaccine hesitancy, intention, or uptake? and (2) Is exposure to COVID-19 vaccine misinformation on social media associated with HPV or HBV vaccine hesitancy, intention, or uptake? Our review identified few published empirical studies that addressed these questions. Our results highlight the urgent need for studies that can shift through the vast quantities of social media data to better understand the link between COVID-19 vaccine misinformation and disinformation and its impact on uptake of cancer vaccines.

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