Penelitian ini bertujuan untuk mengetahui seberapa jauh pengaruh Current Ratio, Net Profit Margin (NPM) dan Debt to Equity Ratio (DER) terhadap harga saham perusahaan property dan real estate. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan data sekunder berupa laporan keuangan perusahaan. Sampel dalam penelitian ini sebanyak lima belas perusahaan yang terdaftar di BEI dengan kurun waktu 2017-2019. Penentuan sampel dalam penelitian ini menggunakan purposive sampling. Berdasarkan hasil uji hipotesis dengan menggunakan regresi data panel, menunjukan bahwa Current Ratio, Net Profit Margin (NPM) dan Debt to Equity Ratio (DER) secara bersama berpengaruh terhadap harga saham. Kemudian secara parsial, Current Ratio tidak berpengaruh terhadap harga saham, sedangkan Net Profit Margin (NPM) dan Debt to Equity Ratio (DER) masing-masing berpengaruh terhadap harga saham.

The more advanced the times and changes in the pattern of human life, the human needs also change especially primary needs, one of which is food and drink. One of the businesses providing fast food is the catering business. Shinta Catering is a catering business that is classified as superior and has good potential to continue to grow rapidly. But on the other hand, Shinta Catering experienced a decline in sales. Therefore, the purpose of this study is to analyze the problems of the culinary business strategy applied by Shinta Catering. The analysis used is descriptive analysis to get an overview of the company's environment related to the Opportunities, Threats, Strengths, and Weaknesses of Shinta Catering and formulating strategies using the SWOT matrix. Quantitative descriptive analysis using EFE, IFE, and IF. And the data that has been collected is then analyzed using a descriptive approach, namely the approach used to analyze the questionnaire data by describing the questionnaire data that has been collected as it is. The results of the research from a SWOT analysis combine two factors in a company. The results of the SWOT analysis on the Shinta Catering Depok business from both IFAS and EFAS matrices show that the SO strategy has the highest value among the ST, WO, WT, and SW strategies and it can be seen that the position of the Catering business in Depok is in quadrant 1 by implementing an aggressive strategy. from a marketing point of view. This position is a very favorable situation for Shinta Catering, where the business has opportunities and strengths so that it can take advantage of opportunities in the catering business