Gender stereotypes adversely affect gay men's lives. Although research has linked the degree to which gay men are conscious of masculine stereotypes with symptoms of psychological distress, it is unclear whether different groups of gay men are equally conscious of gender stereotypes. Thus, we compared responses to an online survey between a closely matched group of Latino (n ϭ 54) and White (non-Latino, n ϭ 54) gay men who were U.S. citizens and resided in the U.S. We predicted that Latino men would score higher on questions related to (a) the importance of masculinity, (b) the importance of not being noticeably gay, (c) how conscious they were of their own masculine behavior, (d) negative attitudes toward effeminate gay men, and (e) dimensions related to a gay identity. Results showed that masculinity was equally important to both groups, but Latino men reported it was more important that they and their same-sex partners not be noticeably gay (Cohen's d ϭ 0.40 and 0.62, respectively). Furthermore, both groups expressed an equal degree of negative attitude toward effeminate gay men, but the Latino men were more conscious about their own masculine behavior (d ϭ 0.50). Finally, different dimensions of their gay identity were salient for each group where Latino men were more concerned with keeping their sexual orientation private (d ϭ 0.54) and wanting to be accepted by others (d ϭ 0.57), whereas the White men had more difficulty with their coming-out process (d ϭ 0.40). Further research should consider how one's ethnicity is related to gender stereotypes and well-being among gay men.