To meet global demands towards food security, safety as well as sustainable agriculture and food systems innovative approaches are inevitable. Despite the growing body of literature in both innovation research and in values and aims, what has been explored to a lesser extent is the bridging link between these areas. This study represents a first step in addressing this relationship. Policy- and decision-makers foster sustainable innovation in agriculture, since on-farm innovation and innovation adoption have attracted their attention as a means of enhancing competitiveness as well as socially and environmentally benign farming also benefiting rural areas. By using a negative binomial model we explore the relationship between farmers’ innovativeness and those values and aims which guide farmers’ farm-management decisions as well as other farm/farmer characteristics. Based on a sample of 174 Austrian farmers agricultural education is found to be an essential driver of innovativeness. Regarding the different values we find that self-direction and hedonistic values, in contrast to achievement and economic, are associated with more innovative capabilities. In conclusion, we see a need to foster self-direction and hedonistic narratives in policy and extension service, together with reducing the focus on an economic angle to promote farmers’ innovation capabilities.

This article develops a simple decomposition of Business R&D Expenditures (BERD) panel data and applies it to analyse the development of R&D intensities in the business sector in the EU 27 countries and important non-EU countries over time. The results show that changes in aggregate BERD figures are driven by 'within' and 'between' effects that differ considerably across countries.

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