This chapter explores the value co-destruction and deviant behavior during multiple actors' online interactions. While several studies have highlighted its benefits, researchers have often failed to consider the negative consequences of these interactions. Previous studies focused on offline dyadic interactions and have not completely explained the causes of these problematic interactions in an online context. To this end, by using JetStar Airways, this chapter explores VCD by investigating the online context of the tourism industry, as characterized by the often complex relations among multiple actors. This study contributes from a theoretical standpoint by extending VCC literature considering the negative consequences of deviant behaviors in an online context and by identifying five deviant behaviors related to multiple actors' interaction: performing illegal actions, supporting illegal actions, making insults, lacking transparency, and providing false information. This chapter provides guidance to practitioners on how to handle an interactive crisis caused by deviant behaviors.

No abstract

In this work, using supramolecular polyurethanes theories, two polycaprolactone-based polyurethanes with 2-ureido-4-[1H]-pyrimidinone (UPy) motifs capable of forming quadruple hydrogen bonds were synthetized and characterized, focusing our attention on their capability to show thermally activated shape-memory response. In particular, 1H NMR analyses confirmed the chemical structure of the supramolecular polyurethanes, while DSC showed their totally amorphous morphology. DMTA in tensile mode was used to study their thermally activated shape-memory properties. In our case, the UPy units are the switching domains while the network formed by the segregated hard segments is the permanent domain obtained materials with excellent shape-memory response at both 100 and 85 °C. These materials are promising for multi-responsive materials where bio-based and potentially recyclable polymers with excellent shape-memory properties are needed.

No abstract