This paper aims to describe the image and branding of the cultural potential of a tourist destination in Buleleng Regency, so that each destination can be understood to have a different and unique identity. Buleleng Regency has natural and cultural potential that can be managed and utilized as tourist attractions. The potential can be packaged so that it becomes something that shows the identity of a destination. The large number of same turist destinations requires the accuracy in its management, so that the target market can be achieved. Brand and image become very important as a distinguishing destination between one another. In Buleleng Regency, several places have been developed by create the brand and image as tourist destinations, such as the Old Village of Buleleng Regency which consists of seven villages, Janger Kolok Bengkala Village, Bukakak Tradition, Sudaji Village, Beji Temple, Sangsit Village, Gedong Kerta and Puri in Paket Agung Village, dan Vihara in Banjar Village. In its implementation, it is recommended that brand and image formation must also be accompanied by the provision of facilities and services in accordance with the image being built. Keywords: Brand, Image, Tourism, Buleleng

Pandemi berdampak pada terpuruknya ekonomi masyarakat di Bali, khususnya di Denpasar yang merupakan ibu kota provinsi. Berbagai cara ditempuh pemerintah untuk membantu masyarakat bertahan di masa sulit. Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan strategi resiliensi masyarakat Kota Denpasar pada masa pandemi covid-19 dengan mengamati masyarakat penerima program stimulus PIP2 (Pandemic Incubation Program), yang merupakan kelanjutan program inkubasi tahun sebelumnya. Pengumpulan data penelitian menggunakan metode kuesioner (Google Form), wawancara dengan responden (baik langsung maupun tidak langsung/online), dan dokumentasi. Data dianalisis secara deskriptif kualitatif dengan menggunakan pendekatan kajian budaya. Dalam penelitian ini ditemukan bahwa program stimulus yang diberikan oleh Pemerintah Kota Denpasar disambut baik oleh masyarakat yang memiliki KTP Denpasar dengan mengajukan proposal pengajuan dana dengan menunjukkan usaha yang sedang dikembangkan. Modal berupa uang tunai yang diterima dapat digunakan untuk mengembangkan usahanya walaupun hanya sedikit peserta yang mampu bertahan hingga program berakhir. Selain tetap melakukan inovasi produk melalui diskusi langsung atau WhatsApp dengan inkubator bisnis sebagai pendampingnya, peserta yang menerima program stimulus PIP2 juga memanfaatkan media sosial untuk menjual produk.

Purpose: The purpose of this study was to determine the extent of water empowerment activities carried out by Bali Jungle Camping in Tabanan Regency, Indonesia, in order to establish sustainable ecotourism. Research methods: The study uses a qualitative descriptive method with data collection techniques of observation and documentation. Findings: Bali Jungle Camping has good natural potential to be developed into sustainable ecotourism. In its operation which lasted approximately 4 years, the development was carried out based on environmental sustainability and empowerment of the surrounding community. Implications: Bali Jungle Camping has made several efforts in empowering water but still has several task points towards sustainable ecotourism