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Every business needs an excellent service quality to make customer satisfied and loyal. However, the terms of satisfaction and loyal still become the problems that should be tackled like GrabFood in Banda Aceh which should cope the food service delivery delay to the customer. This research uses PAKSERV model to give the solution for improving the service quality, the population in this research is the users of grabfood Banda Aceh and the sample 204 users with purposive sampling. This research uses SEM-PLS with the help of AMOS and SPSS software which found that Tangibility has a significant and positive impact on customer satisfaction along with other variables such as Assurance, Personalization, Sincerity, and Formality. On the other hand, Reliability in this model has not a significant impact to the customer satisfaction even-though it has a positive impact. Thus, it could be interpreted that, GrabFood Banda Aceh should pay more attention to the Tangibility, Assurance, Personalization, Sincerity and Satisfaction.

Every business needs an excellent service quality to make customer satisfied and loyal. However, the terms of satisfaction and loyal still become the problems that should be tackled like GrabFood in Banda Aceh which should cope the food service delivery delay to the customer. This research uses PAKSERV model to give the solution for improving the service quality, the population in this research is the users of grabfood Banda Aceh and the sample 204 users with purposive sampling. This research uses SEM-PLS with the help of AMOS and SPSS software which found that Tangibility has a significant and positive impact on customer satisfaction along with other variables such as Assurance, Personalization, Sincerity, and Formality. On the other hand, Reliability in this model has not a significant impact to the customer satisfaction even-though it has a positive impact. Thus, it could be interpreted that, GrabFood Banda Aceh should pay more attention to the Tangibility, Assurance, Personalization, Sincerity and Satisfaction.

This study aims to analyze the role of psychological capital in bridging the relationship between job insecurity and job satisfaction. It also aims to know the effect of job insecurity on job satisfaction. Contract workers at the "Meuraxa" General Hospital in Banda Aceh were the unit of analysis in this study, because we considered them to be very vulnerable to work insecurity related to termination of employment, as many as 112 contract workers we took as research samples. Primary data were obtained by distributing questionnaires to contract workers using random sampling techniques. Data were analyzed using Hierarchical Linear Modeling (HLM). The results of our analysis found that psychological capital plays an important role in bridging the relationship between job security and job satisfaction. The analysis also found a direct effect between job insecurity and job satisfaction. We conclude that psychological capital is a very important variable when job insecurity wants to increase job satisfaction.Contribution/ Originality: This study is one of the few studies that have been investigated about contract workers, where workers are predicted to have job insecurity for the continuity of their work, apparently such conditions do not occur in the workers we investigated, and even contract workers are satisfied with the current policy.

The aims of this study are to investigate the effect of service quality and innovationon switching behavior. Colleger of Syiah Kuala University as the consumers ofSubscriber Identity Module card Telkomsel is taken as a sample in this study. Themethod of this study employed questionnairs as an instrument. Total sampling is appliedas the study’s proportional technique. Hierarchical Linear Modelling methodsof analysis are used to determine the influence of the variables involved. The resultof this study indicates that service quality have positive effect on switching behavior,service quality have positive effect on innovation, and innovation has positive effecton switching behavior. The study also shows that innovation influential significantlyagainst service quality nor against switching behavior. In addition abtained resultsthat innovation has partial mediated the effect of service quality to impulse switchingbehavior.