Today, Coronavirus is a pandemic that has spread worldwide and causes many problems, including socio economic problems in society. Therefore, e-marketing has an essential function in acquiring new customers, generating leads, and generating revenue for your business by reaching customers interested in your products and services. A digital platform such as web marketing is online marketing to prospective leads and high-value consumers. Thus, the present study examined the usage of e-marketing as a model for buying decisions moderated by perceived risk during the covid-19 pandemic in Aceh Province, Indonesia. This quantitative study involved 325 respondents and was collected through a survey by filling out the questionnaires. Also, e-marketing is measured by perceived usefulness, perceived ease of use as exogenous variables. Therefore, perceived risk is a mediating variable, and the consumer buying decision is an endogenous variable. The data were analyzed using Structural Equation Modelling – Analysis of Moments Structure (SEM-AMOS). The results showed that e-marketing (perceived usefulness and ease of use) positively and significantly affects consumer buying decisions. This study also applied the Sobel test and indicated that perceived risk mediates perceived usefulness and ease toward consumer buying decisions. In conclusion, this study has successfully examined the relationship between e-marketing via perceived usefulness and perceived ease of use. Also, it proves that perceived risk plays a mediating role (partial mediator) in the relationship of perceived usefulness and ease of use on consumer buying decisions. This tested model has become a formulation, especially in marketing science, where it turns out that during the covid-19 pandemic, the buying decision model in the marketplace is a function of the perceived usefulness and perceived ease of use of consumers towards the marketplace, as well as the perceived risk of the marketplace as a partial mediator. So that marketplace manufacturers can drive consumer buying decisions by consumers by creating a strengthening of perceived usefulness and perceived ease of use for consumers, thereby affecting consumers' perceived risk and impacting their buying decisions.

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The phenomenon in this study is the low performance of employee and organizational performance, particularly in providing services to the community in the Regional Secretariat Pidie Jaya District. The purpose of this study was to determine: (1) leadership, organizational culture and competencies, employee performance and the performance of the Regional Secretariat Pidie Jaya District (2) leadership, organizational culture and competencies both simultaneously and partially on the performance of employees, (3) leadership, culture organization and competence, both simultaneously and partially on the performance of the organization (4) the effect of employee performance to the performance (5) leadership, organizational culture and competencies indirectly to the performance of the Regional Secretariat Pidie Jaya District through employee performance. As for the object of this study are leadership, organizational culture, competencies, employee performance and the performance of the Regional Secretariat Pidie Jaya District. The results showed that the leadership, organizational culture, competencies, employee performance and the performance of the Regional Secretariat Pidie Jaya District has been running well, leadership influence on employee performance, organizational culture influence on employee performance, competence influence on employee performance, then the results also prove that organizational culture affect the performance of the organization, competence affect the organization's performance and the performance of employees have an influence in improving the performance of the Regional Secretariat Pidie Jaya District. Conclusion The study proves that the leadership, organizational culture and competencies have a direct influence on employee performance and also have an influence either directly or indirectly to the performance of the Regional Secretariat Pidie Jaya District. As a public organization, the leadership should make efforts to improve its services, both to organizations / institutions, community groups, either as individuals or groups, this is done by socializing on a regular basis about the vision and mission of the organization to all employees in the Regional Secretariat Pidie Jaya District.Fenomena dalam penelitian ini adalah masih rendahnya kinerja pegawai maupun kinerja organisasi, terutama dalam memberikan pelayanan kepada masyarakat di Kabupaten Pidie Jaya. Tujuan penelitian ini adalah untuk mengetahui: (1) kepemimpinan, budaya organisasi dan kompetensi, kinerja pegawai dan kinerja Sekretariat Daerah Kabupaten Pidie Jaya (2) kepemimpinan, budaya organisasi dan kompetensi baik secara simultan maupun parsial terhadap kinerja pegawai, (3) kepemimpinan, budaya organisasi dan kompetensi baik secara simultan maupun parsial terhadap kinerja organisasi (4) pengaruh kinerja pegawai terhadap kinerja (5) kepemimpinan, budaya organisasi dan kompetensi secara tidak langsung terhadap kinerja Sekretariat Daerah Kabupaten Pidie Jaya melalui kinerja pegawainya. Adapun yang menjadi objek penelitian ini adalah kepemimpinan, budaya organisasi, kompetensi, kinerja pegawai dan kinerja Sekretariat Daerah Kabupaten Pidie Jaya. Hasil penelitian menunjukkan bahwa kepemimpinan, budaya organisasi, kompetensi, kinerja pegawai dan kinerja Sekretariat Daerah Kabupaten Pidie Jaya sudah berjalan dengan baik, kepemimpinan berpengaruh terhadap kinerja pegawai, budaya organisasi berpengaruh terhadap kinerja pegawai, kompetensi berpengaruh terhadap kinerja pegawai, kemudian hasil penelitian juga membuktikan bahwa budaya organisasi berpengaruh terhadap kinerja organisasi, kompetensi berpengaruh terhadap kinerja organisasi dan kinerja pegawai mempunyai pengaruh dalam meningkatkan kinerja Sekretariat Daerah Kabupaten Pidie Jaya. Kesimpulan penelitian membuktikan bahwa kepemimpinan,budaya organisasi dan kompetensi mempunyai pengaruh secara langsung terhadap kinerja pegawai dan juga mempunyai pengaruh baik secara langsung maupun tidak langsung terhadap kinerja organsiasi Sekretariat Daerah Kabupaten Pidie Jaya. Sebagai suatu organisasi publik maka pimpinan harus melakukan upaya-upaya guna meningkatkan pelayanannya, baik kepada organisasi/institusi lain, kepada kelompok masyarakat, baik secara pribadi maupun golongan, hal ini dilakukan dengan melakukan sosialisasi secara berkala tentang visi dan misi organisasi kepada seluruh pegawai pada Sekretariat Daerah Kabupaten Pidie Jaya.

The current study seeks to investigate the mediating role of employee communication in the relationship between organisational culture, employee motivation, the workload on employee performance in Batam Port Management Partnership and Business Development Section, Indonesia. This quantitative study involved 50 Batam Port Management Partnership and Business Development with 150 respondents participated in this study. The data collected using a census approach by distributing the questionnaire, and the data analysed with structural equation modelling – partial least square (SEM-PLS). This study indicated that Organizational Culture and Communication have a significant positive relationship with employee performance. Besides that, Motivation and Workload do not have a significant effect on employee performance. In addition, communication mediates the relationship between workload and employee performance. In conclusion, the present study proved that communication is a significant factor in determining employee performance and plays a significant role as mediating variable between workload and employee performance. This study contributes significantly to the theory and government policy in the term of human resource development. The findings of this study can assist the Batam Port Management Partnership and Business Development in increasing their employee performance through communication.

This study is designed to analyze the perceptions and executions of work culture, the suitability of tasks, andleadership style that would have an impact on performance by using job satisfaction as mediating these conditions. This research was conducted at the Regional Office of the Directorate General of State Wealth (DJKN) in the Aceh Province. Primary data is obtained by circulating questionnaires to 121 workers on the institutions mentioned above using the census method. The primary data from the results of our field analysis using "The Structural Equation Modeling (SEM)". From the results of the analysis, we found that work culture, job suitability, and leadership style had a positive impact on performance. In addition, the satisfaction they get in work can trigger movement in performance achievement. From these findings, we need to underline that their average perception is consistent with the practices carried out by participants.