The process of disseminating Islamic information from one person to another makes it easy for a good thing to run, which is what is called social diffusion as is the case with da'wah. Advances in digital technology and the use of social media have resulted in social linkages, including in religious life. References to religious knowledge place the internet as a reference, but its use in Indonesia itself is dominated by millennials who hold open and rational thoughts. Where the internet is used as an alternative source of knowledge, especially religious knowledge. The key to implementing digital technology in the religious field is one of them by means of preaching often called Digital Da'wah, which is a digital da'wah model of Islamic teaching that is easy, practical, efficient during the current pandemic. In this Covid-19 era, digital technology is very essential so that digital da'wah is used by scholars in the archipelago as a means of disseminating religious knowledge to the public, but still paying attention to health protocols to prevent the expansion of Covid-19. This digital da'wah is certainly virtual which has the advantage that it does not require tabliq akbar da'wah which requires consumption or da'wah costs. This virtual da'wah is only enough to use internet quotas and platforms as the best da'wah media during the Covid-19 pandemic is through several media such as Facebook, Instagram, and Twitter. Until the use of data and communication technology is an option that must be taken by the preacher. The pandemic should not dampen the spirit of da'wah, but on the contrary can make opportunities as an initial milestone in the rise of Islamic da'wah entering the industrial era 4.0. Flexibility in using da'wah media platforms is very helpful for the millennial generation in the midst of anxiety facing a pandemic.
In today's era, most teenagers in Indonesia like western culture. And there are so many who take western culture as an example in their lives, which in their view is art. The lyrics of songs with Islamic nuances are currently popular and loved like all circles of society, both small children to adults. In this day and age, many da'i preach only in big events such as recitations, but very few preach in residential villages. From there, a new da'wah strategy emerged, namely through songs with Islamic nuances. One of the musicians who is committed to carrying out da'wah through his song lyrics is Waliband. This research is a library study which in searching for literature comes from various journals and other sources. And the method of analysis in this research uses qualitative methods by describing systematically and factually. Based on the results of this study, it is explained that the da'wah strategy through the message of the song lyrics of the search for blessings by Waliband describes a good moral message with the aim that we as humans help each other, help fellow humans in daily life which will later get rid. from Allah, so that his life is a blessing. Because we as servants of Allah SWT continue to preach, spread goodness to all Muslims in this world, preaching does not have to be in assemblies such as mosques, etc. but can be done with different strategies and methods, for example, da'wah with music, games and so on.
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