In recent years, the popularity of FM Radio stations has brought a unique change in speech style among the Bangladeshi youth. This paper compares the views of both the Radio Jockeys (RJ) and the young listeners to find out to what extent this phenomenon of RJ Speech influences the speech of the youth. The authors of the paper have selected 110 tertiary students randomly to collect their opinions through a questionnaire. Besides, seven RJs of four radio stations were interviewed and recordings of different programmes of the four FM radio stations were analysed to trace the new slang words and pronunciations used in this new style of speaking. The findings show that the young listeners think that they use this style both consciously and unconsciously. They sometimes take up this obviously “made up accent” to become a part of the popular and stylish group of friends on campus. On the other hand, the RJs do not want to admit that they are adversely influencing standard Bangla. They claim that it is up to the listeners to take the good or bad part of a programme and RJs will always adhere to their unique style. Stamford Journal of English; Volume 6; Page 1-26 DOI: http://dx.doi.org/10.3329/sje.v6i0.13899

This study investigates the scopes and gaps that Bangladesh has in terms of re-branding her existing image throughout the world. Equally, the study also examines the consequences that Bangladesh is facing due to lack of effective communication. The topic has been chosen to find out all possible ways of correcting the existing negative image of Bangladesh around the world. To address the topic properly, the researchers have identified one general objective and five specific objectives. One of the objectives is to examine the importance of effective communication and how a well-planned effective communication can reduce existing gaps in re-branding Bangladesh. This research paper aims to find out that dedicated team, i.e. the opinion leaders of Bangladesh who can play a vital role in evoking the positive image in re-branding Bangladesh. This study also emphasizes on strengthening the scopes that can help the re-branding process more effectively. A qualitative research approach has been applied to conduct this research. The data has been collected through semi-structured in-depth interview and focus group discussions. While choosing the participants, the researchers used the purposive and the snow-ball methods to collect more verified data from the participants. Findings from the data analyzed show that Bangladesh lacks proper communication with both external and internal stakeholders. These gaps should be reduced in order to practice a proper and effective communication and to enhance a positive image of Bangladesh around the world.