ABSTRAK   Salah satu kendala dalam pengembangan industri halal di Indonesia yaitu sumber daya manusia (SDM), di mana masih banyaknya SDM yang belum kompeten dalam pengembangan industri halal, terutama pada pelaku usaha kecil. Mengembangkan SDM unggul menjadi salah satu kunci utama pengembangan industri halal. Pengembangan industri halal di Indonesia harus dilakukan dengan inovatif dan kompetitif. Pelaku usaha industri halal diharapkan memiliki standar kinerja inovasi yang mumpuni agar dapat memanfaatkan momentum masa pasca pandemi Covid-19 sebagai titik kebangkitan industri halal pasca pandemi Covid-19. Untuk mendukung adanya inovasi dan terwujudnya kinerja inovasi bagi pengembangan industri halal di Indonesia, dibutuhkan SDM yang memiliki kompetensi. Pengembangan kompetensi SDM sangat tergantung dengan komitmen dan kapabilitas dinamik dari pelaku industri halal. Dalam persaingan bisnis global khususnya pemulihan pasca pandemi Covid-19, pelaku industri halal selain memerhatikan struktur industri, juga harus melihat perspektif internal dengan menelaah secara seksama sumber daya yang dimilikinya dan bagaimana mengombinasikannya untuk memperoleh kompetensi inti dan keunggulan kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh kapabilitas dinamik yang terdiri dari adaptive capabilities, absorptive capabilities, dan innovative capabilities secara langsung terhadap kinerja inovasi maupun secara tidak langsung melalui kompetensi sumber daya manusia sebagai variabel mediasi. Grand Theory yang digunakan dalam penelitian ini adalah teori resource-based view. Sampel dalam penelitian ini sebanyak 170 pelaku industri halal skala kecil di Sumatera Selatan. Penelitian ini diolah dengan teknik analisis Structural Equation Modeling. Hasil Penelitian menunjukkan bahwa adaptive capabilities berpengaruh signifikan terhadap kompetensi SDM dan kinerja inovasi. Sedangkan absorptive capabilities berpengaruh signifikan terhadap kompetensi SDM, namun tidak berpengaruh signifikan terhadap kinerja inovasi. Selanjutnya innovative capabilities berpengaruh signifikan terhadap kinerja inovasi, namun tidak berpengaruh signifikan terhadap kompetensi SDM. Kompetensi SDM hanya menjadi variabel intervening antara pengaruh adaptive capabilities dan absorptive capabilities terhadap kinerja inovasi.   Kata Kunci: Kapabilitas Dinamik, Kompetensi Sumber Daya Manusia, Kinerja Inovasi, Industri Halal, Pandemi Covid-19   ABSTRACT   One of the obstacles in the development of the halal industry in Indonesia is human resources (HR), where there are still many HR who are not competent in developing the halal industry, especially small business entrepreneurs. Developing superior human resources is one of the main keys to developing the halal industry. The development of the halal industry in Indonesia must be carried out in an innovative and competitive manner. Halal industry business entrepreneurs are expected to have qualified innovation performance standards so they can take advantage of the post-Covid-19 pandemic momentum as a revival point for the halal industry after the Covid-19 pandemic. To support innovation and realize innovation performance for the development of the halal industry in Indonesia, competent human resources are needed. HR competency development is highly dependent on the commitment and dynamic capabilities of halal industry entrepreneurs. In global business competition, especially in the post-pandemic recovery of Covid-19, apart from paying attention to industry structure, halal industry players must also look at the internal perspective by carefully examining the resources they have and how to combine them to gain core competencies and competitive advantage. This study aims to analyze the effect of dynamic capabilities consisting of adaptive capabilities, absorptive capabilities, and innovative capabilities directly on innovation performance and indirectly through human resource competence as a mediating variable. The grand theory used in this study is the resource based view theory. The sample in this study were 170 small-scale halal industry entrepreneurs in South Sumatra. This research was processed using the Structural Equation Modeling analysis technique. The research results show that adaptive capabilities have a significant effect on HR competence and innovation performance. Meanwhile, absorptive capabilities have a significant effect on HR competence, but do not have a significant effect on innovation performance. Furthermore, innovative capabilities have a significant effect on innovation performance, but do not have a significant effect on HR competence. HR competency is only an intervening variable between the effect of adaptive capabilities and absorptive capabilities on innovation performance.   Keywords : Dynamic Capability, Human Resource Competence, Innovation Performance, Halal Industry, Covid-19 Pandemic

Clubhouse became increasingly popular since the beginning of 2021, especially in Indonesia. After being popularized by public figures who opened live discussions and chats through this audio-based platform, Clubhouse rose in popularity. However, not everyone can become a Clubhouse user, because this platform can only be downloaded by Apple devices and must be invited by users who already have a Clubhouse account. This requirement increases the demand for Clubhouse invitations. Some even sell these invitations online at varying prices. This paper attempts to examine the phenomenon of Clubhouse popularity using Jean Baudrillard's perspective. This descriptive qualitative approach analyzes Clubhouse's popularity using Jean Baudrillard's perspective about consumer society. The results of this study indicate that the consumer society conceived by Baudrillard is still relevant in dissecting the Clubhouse phenomenon. Its exclusivity makes the users use Clubhouse not because of the features offered, but based on the desire to be different from others by affirming their social class. Becoming a Clubhouse user means using Apple products and being part of the upper class by following the latest social media trends. This phenomenon illustrates that capitalism continues to work to create endless needs under the guise of exclusivity to make its consumers feel special and different.

The Covid-19 pandemic has had a significant impact on Indonesian economic activities, including micro, small, and medium enterprises (MSMEs). MSME actors need a variety of innovations to survive this pandemic, one of which is adapting by moving their business to the digital realm. The majority of the people in Sungai Pinang Village, Rambutan District, Banyuasin Regency, South Sumatra, are farmers, laborers, and entrepreneurs. However, businesspeople in this village are still unfamiliar with how to use technology to digitally market their products. This service program aims to introduce MSME actors to digital marketing and assist them in doing so. Visitations and counseling about digital marketing, as well as direct practice marketing products through digital channels, are the method of this program. Then, after interviewing MSME actors who had participated in the program, follow-up activities were carried out. The outcomes of this program include increased business actors' knowledge and enthusiasm for using digital marketing in sales.

The rapid development of information technology and the proliferation of restaurants and cafes in urban areas make eating activities no longer a primary need. This study examines the phenomenon of uploading food photos on Instagram. Nowadays, when eating out, people tend to take food photos before consuming it. This phenomenon is something that generally happens. The food photo is uploaded to social media, mostly on Instagram. The uploader of food photos on Instagram is known as Instagram Foodies. These symptoms continue to be made by consuming food and eating out not for the purpose of primary needs, but rather on symbolic things. This phenomenon will be examined using Jean Baudrillard's theory about consumer society, who consumes signs to fulfil the desire for selfexistence. This study used a qualitative method by interviewing four foodies who were well known in following the latest trends of foods and places in Jakarta city and taking food photos before consuming it. The result of this study shows that foodies will continue to consume and keep up with the latest trends in food so that it can be uploaded to Instagram as content. This activity is done to maintain their status quo as the foodies on Instagram. The foodies believe that food consumption and uploading food photos on Instagram are done with a desire to show self-existence on Instagram as its virtual reality. The virtual reality of the foodies is the symbol as 'the foodies' on Instagram itself

This paper aims to explain the increasing awareness of technology security for adolescent privacy which is currently dominated by Gen Z. Technology is part of human innovation that has become a necessity for the industry as an infrastructure in facing the challenges of industry 4.0. As stated in the Sustainable Development Goals, the 17 goals agreed upon by 193 countries at the United Nations. The technology sector is included in the focus of goal number 9, which is about industry, innovation and infrastructure. The rapid use of technology in various countries has not been accompanied by awareness of privacy security. Indonesia is one of the countries that supports the implementation of SDGs in accordance with Perpres No. 59 of 2017. One of the accelerations in achieving the SDGs is the use of information and communication technology. This research was conducted on high school students in Sekayu, South Sumatra. Aims to reveal the level of awareness of adolescents about the threat of data privacy through smartphone technology. Some applications and programs downloaded on smartphone can access personal data on the cellphone. The results showed that awareness of the threat of spreading privacy through smartphones used by Gen-Z adolescents is still low.