The purpose of the study was to determine the effect of Advertising, Sales Promotion and of Mouth on purchasing decisions either partially or simultaneously. This research uses quantitative description method. The sampling technique used purposive sampling method, in order to obtain a sample of 96 people and hypothesis testing using multiple linear regression analysis. The conclusion from this research is that advertising partially has a significant effect on purchasing decisions, sales promotions have a significant effect on purchasing decisions, word of mouth partially has a significant effect on purchasing decisions and advertising, purchase promotion and word of mouth simultaneously have a significant effect on purchasing decisions.
The purpose of article writing is to develop a conceptual framework of organizational learning for SMEs to create competitive advantage. Individual knowledge in organizations is the key to success in organizational learning. The application of organizational learning can be used to develop the organization through the determination of organizational design. Organizations in the learning stages should be directed to the organic organizational design as it encourages individuals to demonstrate innovative behavior, increased efficiency, effective and appropriate change applied to uncertain environments. This can create competitive advantage for SMEs.Keywords: Organization; SMEs; Competitiveness; Knowledge; Learning Abstrak Tujuan penulisan artikel untuk menyusun kerangka konseptual pembelajaran organisasi bagi UKM dalam rangka menciptakan keunggulan bersaing. Pengetahuan individu dalam organisasi merupakan kunci sukses dalam pembelajaran organisasi. Penerapan pembelajaran organisasi dapat digunakan untuk mengembangkan organisasi melalui penentuan desain organisasi. Organisasi dalam tahap pembelajaran sebaiknya diarahkan pada desain organisasi organik karena mendorong individu untuk menunjukkan perilaku inovatif, peningkatan efisiensi, perubahan yang efektif serta sesuai diterapkan pada lingkungan yang tidak pasti. Hal ini dapat menciptakan keunggulan bersaing bagi UKM.
Tourism is a potential sector and can provide opportunities in improving the economics. One of the tourist attractions that can increase the tourist visits is the presence of SMEs. When tourists have an interest in tourist destinations, the tourism sector will have competitiveness. In order for tourism competitiveness to increase, SMEs must have an innovation. This study aims to provide a lessons about the SMEs innovative behavior in increasing tourism competitiveness in Madura. Primary data was collected through questionnaires to 33 SMEs in Madura Island who are engaged in the batik sector. The questionnaire design consists of 13 questions related with observed variables, namely innovation and tourist destinations. Secondary data were collected through observation and literature studies in which relevant to the research problem. Data collection techniques using surveys. The collected data will be analyzed with descriptive statistics. The results showed that the overall level of innovation of SMEs and tourist destinations on Madura Island was quite good. In addition, the results of statistical calculations show that the highest innovative behavior lies in the ability of batik SMEs to offer varied products and creating a product brand. Finally, the results of statistical calculations also show that the support from the community for the SMEs existence and the socialization of tourism objects has the highest value. Another finding from this study is that the existence of SMEs will have an impact on increasing tourist destinations.
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