This paper studies the brand orientation-business performance association in the context of micro enterprises. Given the apparent need for investigation on branding in small enterprises, the goal of this study is to inspect how brand orientation rears to the performance of small enterprises carrying out in diverse situations. The paper builds on the contingency theory, according to which a business strategy is likely to produce different consequences in different contexts. It also scan how brand orientation relates to other branding and marketing theories, including brand identity and alternative approaches such as market orientation. A qualitative research approach is adopted. Besides contributing to the assumption of small enterprises branding by empirical studying the argument that branding is vital also for small enterprises and not just for big firms, this paper provides practitioners with much required information about whether and when brand orientation gives value to their business performance.

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Employee involvement and internal branding is a very important concept in organizations nowadays especially when organizations desire more profitability as well as stability to sustain in a competitive environment. Motivating employees to give in input in decision making does increase the performance and effectiveness of the organization thus adding to the creativity and innovative level of the employees. On top of that employees who are more involved in decisions and are motivated they have relatively more stability as far as their emotions are concerned like anger frustration etc. On the basis of various studies conducted the relationship between employee involvement, internal branding and emotional intelligence of employees was examined. The sample was taken from two hospitals from the twin cities Rawalpindi and Islamabad and research primary focused on the nurses of the two hospitals the first one was Al-Shifa Eye Hospital Rawalpindi and the second one was Shifa International Medical Hospital Islamabad both are the private sectors of Pakistan. Data that was gathered for these respective variables that is employee involvement; internal branding and emotional intelligence were analyzed and played an important role in the gathering of data respectively. I.