Purpose: This paper aims to examine the Moderator Effect of Entrepreneurial Orientation on the relationship between Environmental Turbulence and Innovation Performance in five-star hotels in Jordan Design / methodology: The study involves a questionnaire-based survey of managers and heads of sections from five star hotels in Amman capital at Jordan. A total of (135) surveys from (13) five star hotels were valid for analysis towards achieving the objectives of this study. Multiple regression analysis and structural equation modeling was performed to understand the relationship and effects among study variables.