Purpose: This paper aims to examine the Moderator Effect of Entrepreneurial Orientation on the relationship between Environmental Turbulence and Innovation Performance in five-star hotels in Jordan Design / methodology: The study involves a questionnaire-based survey of managers and heads of sections from five star hotels in Amman capital at Jordan. A total of (135) surveys from (13) five star hotels were valid for analysis towards achieving the objectives of this study. Multiple regression analysis and structural equation modeling was performed to understand the relationship and effects among study variables.

The main aim of this study is to examining the Impact of Strategic Learning on Strategic Agility in Elba House Company in Jordan. The study adopts the demonstrative analytical approach to achieve their objectives. A total of (55) individual, (47) were respondents and answered the questionnaire distributed. The study finding that the strategic learning (strategic knowledge creation, strategic knowledge distribution, strategic knowledge interpretation and of strategic knowledge implementation) has significant impact on strategic agility in Elba House Company in Jordan.
Therefore, the officials in Elba House Company in Jordan can use the current findings to develop specific plans and strategies for strategic learning based on the objective basis according to the company needs of skills and expertise to develop and improve the performance levels. As well as, Elba House Company in Jordan must owning the strategic vigilance to improve the strategic agility

The aim of the current research is revealing the relationship nature between Behavioral and Cultural Market Orientation, its impact on Performance of Jordanian Insurance Companies and the role of Marketing Information System. The research depends on descriptive and analytical methodize and applies the practical method of analysis. The study sample consists of workers in Jordanian Insurance Companies whom occupied General Manager, Vice General Manager and Assistant General Manager. The results of the study reveal that there is a significant statistical impact of the relationship between behavioral & cultural market orientation on Performance of Jordanian Insurance Companies with regard to market share comparison with competitors at (α ≤ 0.05) level. The results also indicate a significant statistical impact of behavioral & cultural market orientation together on Performance of Jordanian Insurance Companies under marketing information system at (α ≤ 0.05) level. يهدف البحث الحالي إلى بيان طبيعة العلاقة بين التوجه السوقي الثقافي والسلوآي وأثرها على أداء شرآات التأمين الأردنية ودور نظم المعلومات التسويقية. وقد تم الإعتماد على المنهج الوصفي والتحليلي، وذلك باستخدام الأسلوب التطبيقي، وتكونت عينة الدراسة من العاملين في شرآات التأمين الأردنية من شاغلي المواقع الوظيفية مدير عام، نائب مدير عام، مساعد مدير عام. ومن أهم النتائج التي توصلت إليها الدراسة وجود أثر ذو دلالة إحصائية لعلاقة التوجه السوقي الثقافي (التوجه بالزبائن؛ التوجه بالمنافسين؛ التكامل الوظيفي الداخلي) بالتوجه السوقي السلوآي (توليد استخبارات السوق؛ إيصال استخبارات السوق؛ الإستجابة لاستخبارات السوق) على أداء شرآات التأمين الأردنية من حيث الحصة السوقية مقارنة بالمنافسين عند مستوى دلالة ووجود أثر ذو دلالة إحصائية للتوجه السوقي الثقافي والسلوآي على أداء شرآات .(α ≤ 0.05) التأمين الأردنية بوجود نظام المعلومات التسويقية آمتغير وسيط عند مستوى دلالة .(α ≤ 0.05)

This study aims to determine the construct validity of the Multi-dimensional Blue ocean strategy Scale within the telecommunication market in the Hashemite Kingdom of Jordan. The study involves a quantitative investigate approach via a questionnaire-based survey of all individuals working in the telecommunication market in the Hashemite Kingdom of Jordan which totalling about (1000) individuals. A total of (150) respondent returned questionnaires, of which (23) questionnaires were discarded due to the lack of some information. Thus, the total of (127) valid questionnaires was finally obtained. A Structural Equation Modeling was used through exploratory and Confirmatory factor analysis using Statistical Package for the Social Sciences and Amos Ver. 22 to evaluate construct validity. The study reveals that the blue ocean strategy constructs consisted multiple factors confirmed that the loadings for seventeen items were over (0.50). The study provides practical evidence for the testable scales that are both reliable and valid. This gives a new practical insight into blue ocean strategy philosophy. As to the managerial implications, blue ocean strategy dimensions cover most of the Initiatives used in the organizations which will affect the levels of excellence superiority on the long range. The study contributes to scientific assistance in business strategy domain. Furthermore, blue ocean strategy philosophy, validated through exploratory and confirmatory factor analysis, is a thorough and reliable measure considering the value of developing blue ocean strategy dimensions in the organizations, as well as the gap in business strategy literature that relevant to the development of a scale of blue ocean strategy dimensions.

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