This research examines the implementation of Cyber Public Relations at the Rifka Annisa Women's Crisis Center (Rifka Annisa WCC) in advocating public awareness of violence against women. This study aims to identify the obstacles Rifka Annisa WCC faces in managing Cyber Public Relations activities, analyze how they address those obstacles, and examine the impact of Cyber Public Relations implementation on advocacy of violence against women.. This research employs a qualitative case study method through observation and in-depth interviews with Rifka Annisa WCC's media officer. The study objectives are presented using the concepts of Cyber Public Relations and Social Media. The study results found that the lack of human resources in managing social media hindered Rifka Annisa WCC in optimizing Cyber Public Relations activities to advocates public awareness. To address this obstacle, Rifka Annisa WCC focuses on using Instagram as an online advocacy tool. Furthermore, the application of Cyber Public Relations in Rifka Annisa WCC's advocacy activities had a significant impact on aspects of community literacy regarding the discourse on violence against women, as well as changes in the behavior of victims of violence and the larger community in responding to violence against women.

Lek Dodo Goat Milk is a processed goat milk product with various flavors, such as strawberry, melon, grape, chocolate, and coffee. It is a family business product that began during the early days of the COVID-19 pandemic. So far, Lek Dodo Goat's Milk has attempted to package its product in an appealing manner, but its marketing strategy is still lacking because the product is not produced in large quantities or on a regular basis. Despite the fact that this product is considered segmented because not all consumers are accustomed to drinking goat milk, the Lek Dodo Goat Milk product has the potential and opportunity to be well received by consumers. Aside from production and human resources, there are other issues in the field of marketing. In this PKM, we provide solutions to problems by designing packaging labeling with a new concept that is expected to form a brand identity more quickly and synergize with the 5P marketing mix strategy, namely Product, Price, Process, Place, and People. This strategy is expected to help Lek Dodo Goat Milk satisfy customers in their target market, add value to their business, and become a differentiator from competitors in the future.

This research aims to identify obstacles and analyze the strategic solution taken by the Public Relations of Rifka Annisa’s Women Crisis Center in utilizing online media platforms to address violence against women during the Covid-19 Pandemic in Yogyakarta. This research uses the qualitative case study method through observation and in-depth interviews at the Public Relations division of Rifka Annisa. Crisis Management and New Media concepts are used to analyze strategies in addressing the problem. The research results reveal that the outbreak of the Covid-19 pandemic has triggered the rise of violence against women. Social restriction during the pandemic is an obstacle for Rifka Annisa in reaching the violence victims and the wider community. Rifka Annisa shifts their usual face-to-face counseling programs for violence victims to online counseling programs. Similarly, they use online media platforms to advocate for public awareness, where they selectively select the online media type that suits the character of the target audience.