This research examines the implementation of Cyber Public Relations at the Rifka Annisa Women's Crisis Center (Rifka Annisa WCC) in advocating public awareness of violence against women. This study aims to identify the obstacles Rifka Annisa WCC faces in managing Cyber Public Relations activities, analyze how they address those obstacles, and examine the impact of Cyber Public Relations implementation on advocacy of violence against women.. This research employs a qualitative case study method through observation and in-depth interviews with Rifka Annisa WCC's media officer. The study objectives are presented using the concepts of Cyber Public Relations and Social Media. The study results found that the lack of human resources in managing social media hindered Rifka Annisa WCC in optimizing Cyber Public Relations activities to advocates public awareness. To address this obstacle, Rifka Annisa WCC focuses on using Instagram as an online advocacy tool. Furthermore, the application of Cyber Public Relations in Rifka Annisa WCC's advocacy activities had a significant impact on aspects of community literacy regarding the discourse on violence against women, as well as changes in the behavior of victims of violence and the larger community in responding to violence against women.

Lek Dodo Goat Milk is a processed goat milk product with various flavors, such as strawberry, melon, grape, chocolate, and coffee. It is a family business product that began during the early days of the COVID-19 pandemic. So far, Lek Dodo Goat's Milk has attempted to package its product in an appealing manner, but its marketing strategy is still lacking because the product is not produced in large quantities or on a regular basis. Despite the fact that this product is considered segmented because not all consumers are accustomed to drinking goat milk, the Lek Dodo Goat Milk product has the potential and opportunity to be well received by consumers. Aside from production and human resources, there are other issues in the field of marketing. In this PKM, we provide solutions to problems by designing packaging labeling with a new concept that is expected to form a brand identity more quickly and synergize with the 5P marketing mix strategy, namely Product, Price, Process, Place, and People. This strategy is expected to help Lek Dodo Goat Milk satisfy customers in their target market, add value to their business, and become a differentiator from competitors in the future.

Online learning during pandemic times is changing the way we communicate from face-to-face to virtual space. This makes the information conveyed reduced by technical and non-technical matters. So it is essential to understand the interaction of lecturers and students in interacting in a virtual space in forming meaning when the discussion process takes place. The study aims to analyses the coordinated management of meaning in interactions between lecturers and students during online learning in pandemic times. The method used to virtual ethnography to understand the subjective experience of lecturers and students. Informants in this research are three lecturers and three students from Muhammadiyah University of Yogyakarta (UMY), Communication Science Study. The result is the content level, discussion, and learning output. At the level of speech, acts such as feedback on assignments, reprimands, and compliments. At the relationship level, lecturers as facilitators and escorts strengthen the students' skills and character. This research has contributed to providing perspective on the interpersonal context of communication by using coordinated management meaning perspectives in the online learning process. Through coordinated management meaning, it is used to analyses the problem of miscommunication that occurs in online learning.

The pandemic situation in early 2020 was experienced by almost all regions in the world, including Indonesia. The pandemic has an extensive impact on the life of the country's economy, especially in terms of transportation or narrower transportation service for people, which is an online motorcycle applicationbased service with a smaller scope than other public transportation. The purpose of this paper is to see the crisis that occurs in drivers for services provided amid a pandemic situation like this with various binding rules related to the limitation of human movement from one place to another, which can even lead to crowds. The method used in searching for data was conducting in-depth interviews with several online motorcycle taxi drivers and group discussions to dig deeper into information, and the results obtained from this research were the best services that must be prioritized even though the rules and regulations during the PSBB period bind online motorcycle drivers. Several cases that went viral on social media related to orders that did not match could be addressed from the start by referring to the stages of crisis management, and by looking at the problems that occur, in the future, it is expected that the applicator can manage the problem into a well-patterned system.

The role of public relations of universities is required to be able to foster synergistic communication between educational institutions and the community. One of the dynamics experienced when students as stakeholders experience dissatisfaction over the policies delivered by the University so as to cause potential conflict even extending to the crisis. The case to be raised in this study is a demonstration conducted by students of Universitas Gadjah Mada Yogyakarta because of the single tuition fee that rose. The purpose of this research is to understand and map the crisis communication strategy carried out by UGM in order to strengthen relations with students. The method used is with a qualitative approach, by observing information systems and public aspirations on ugm website, and collecting data through semistructured interviews in the public relations and protocol sections. This research concept uses situational theory of the public that explains the perceptions, attitudes and behaviors of public communication. The result of this study is, student behavior tends to be actively involved in seeking information related to tuition increases. Second, students' perception of the situation is realizing that something is wrong in the policy, they have involvement in the issue of tuition increases and the form of their attitude to protests. Third, UGM as an institution opened access for students to express their aspirations and disappointments through demonstrations.Keywords : Demonstration; higher education public relations; Student; Crisis management; Single tuitionPeran Humas perguruan tinggi dituntut mampu menumbuhkan komunikasi yang sinergis antara lembaga pendidikan dan masyarakat. Salah satu dinamika yang dialami ketika mahasiswa sebagai stakeholder mengalami rasa tidak puas atas kebijakan yang disampaikan Univeritas sehingga menimbulkan potensi konflik bahkan meluas hingga krisis. Kasus yang hendak diangkat dalam penelitian ini adalah demonstrasi yang dilakukan mahasiswa Universitas Gadjah Mada Yogyakarta karena Uang Kuliah Tunggal yang naik. Tujuan dari penelitian ini untuk memahami dan memetakan strategi komunikasi krisis yang dilakukan oleh UGM dalam rangka untuk menguatkan kembali relasi dengan para mahasiswa. Metode yang digunakan adalah dengan pendekatan kualitatif, dengan melakukan observasi pada sistem informasi dan aspirasi publik di website UGM, serta mengumpulkan data-data melalui wawancara semiterstruktur pada bagian Humas dan protokol. Secara konsep penelitian ini menggunakan teori situational of the public yang menjelaskan terkait persepsi, sikap dan perilaku komunikasi publik. Hasil dari penelitian ini adalah, perilaku mahasiswa cenderung terlibat aktif mencari informasi terkait kenaikan uang kuliah. Kedua, persepsi mahasiswa terhadap situasi tersebut yaitu menyadari bahwa ada sesuatu yang salah dalam kebijakan, mereka memiliki keterlibatan dalam isu kenaikan uang kuliah dan bentuk sikap mereka melakukan aksi demontrasi. Ketiga, UGM sebagai institusi membuka akses pada mahasiswa untuk menyampaikan aspirasi dan kekecewaan mereka melalui aksi demo.Kata kunci : Demonstrasi; Humas pendidikan tinggi; Mahasiswa; Manajemen krisis; Uang kuliah tunggal