The purpose of this study was to explain the role of job satisfaction and organizational commitment to mediate the efffect of organizational culture on employee performance. The population of this research is the employees of PT. Indomarco Prismatama (Indomaret) Pangkalpinang, totaling 115 people. The analytical tool used is path analysis using SEM method (struktural equation modeling) using SmartPLS 3. The results of the study indicate that organizational culture had a positive and significant effect on satisfaction. Organizational culture has a positive and significant effect on employee performance and organizational culture also has a positive and significant effect on organizational commitment. Furthermore, job satisfaction has a positive and significant effect on employee performance and organizational commitment has a positive and significant effect on employee performance. Job satisfaction is able to partially mediate the influence of organizational culture on employee performance and organizational commitment is able to partially mediate the influence of organizational culture on employee performance. Therefore, it is important for leaders in the company to pay attention to and develop job satisfaction and organizational commitment so that organizational culture can improve employee performance.

Purpose: This research was conducted to seek clarity, and find the right solution to answer the problem of why product sales declined while the promotion strategy was carried out intensively. Design/methodology/approach: A sample of 399 respondents was taken proportionally from users of 4 types of polygon bicycles in Indonesia. The sampling method uses proportional random sampling, and the criteria for respondents are bicycle users who are at least 15 years old. The structural equation model used WarpPLS. Findings: The proposed model shows that a healthy lifestyle is the main determinant of consumers in deciding to buy a bicycle. It can also prove that the product attribute as a moderating variable and make a positive contribution to the purchase decision. Practical Implications: Companies should be more inclined to build brand popularity to enhance brand image, so it becomes a reason for consumers to choose. A healthy lifestyle is the main determinant of consumers in deciding to buy a bicycle in Indonesia. Bike to work activities will have a positive impact on reducing air pollution, and improving public health. Originality/value: The new idea proposed is the use of product attributes as moderator variables, and activity, interest, opinion as indicators of a healthy lifestyle. Product attribute is one that consumers consider in deciding to purchase a bicycle.

Good regional financial management will affect the progress of an area. Thus an area whose financial performance is said to be good, could mean the region has the financial capacity to finance the