Abstract. Ekosistem kemajuan teknologi informasi saat ini telah memasukin babak baru ditandai dengan munculnya perkembangan transportasi berbasis aplikasi. Saat ini, telah terjadi transformasi di bidang transportasi yang tidak disangka dapat menggantikan kebiasaan masyarakat menggunakan transportasi berbasis konvensional. Adapun tujuan utama dari penlitian ini adalah untuk mengetahui peran kepercayaan dalam menunjukkan hubungan citra merek dan harga terhadap kepuasan konsumen Gojek. Dalam menganalisa data yang diperoleh dari objek penelitian menggunakan model survei dengan pendekatan kuantitatif. Jumlah sampel yan digunakan sebagai responden sebanyak 100 orang. Data untuk analisis menggunakan uji validitas dan reliabilitas menggunakan outler model dan model struktural SEM sebagai representatif inner model. Berdasarkan hasil penelitian diperoleh bahwa kepercayaan tidak mampu menjadi mediasi hubungan antara citra merek kepada kepuasan konsumen. Selanjutnya variabel kepercayaan ternyata mampu menjadi mediasi hubungan antara harga kepada kepuasan konsumen

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

Pada era digitalisasi saat ini, strategi pemasaran pada sektor UMKM dituntut untuk beradaptasi dengan cepat sesuai dengan perkembangan teknologi dan kebutuhan konsumen yang semakin kompleks. Marketing digital menjadi suatu hal yang wajib dari tahun ke tahun baik oleh perusahaan mikro, kecil maupun perusahaan besar. Salah satu cara untuk beradaptasi dan mengembangkan bisnis yang saat ini sedang popular adalah dengan penggunaan content marketing berbasis media sosial dan orientasi pasar. Tujuan utama penelitian mengetahui pengaruh peran media sosial dan orientasi pasar terhadap kinerja bisnis sektor UMKM yang ada di Kota Pematangsiantar. Penelitian ini menggunakan desain penelitian kepustakaan dan lapangan dengan pendekatan kuantitatif kausalitas. Pengumpulan data di lapangan menggunakan dengan kuesioner yang diukur dengan beberapa pertanyaan terkait media sosial, orientasi pasar dan kinerja bisnis. Untuk analisis data menggunakan metode PLS-SEM dan teknik pengumpulan data memakai proportionate stratified random sampling, sehingga sampel dalam penelitian ini berjumlah 240 responden. Hasil penelitian menunjukkan media sosial dan orientasi pasar memiliki pengaruh yang signifikan terhadap kinerja bisnis UMKM di Kota Pematangsiantar.

This community service aims to improve and develop knowledge related to the Pancasila Student Profile program for educators and students. The Pancasila Student Profile Program is one of the Independent Learning programs launched by the Ministry of Education and Culture, which removes the National Examination and is replaced with a Minimum Competency Assessment (AKM) where one component of the AKM is a character survey which is a selected aspect of the six elements of the Pancasila Student Profile, namely faith. Moreover, pious to TYME and have a noble character, global diversity, cooperation, independence, critical and creative reasoning. The objectives of this socialization activity are: 1) Educators and students get to know the Pancasila Student Profile; 2) Educators are willing to implement the Pancasila Student Profile Program through habituation, coaching, and online learning; 3) Educators can implement the Pancasila Student Profile Program through habituation, coaching and online learning; 4) Educators prepare students to face AKM, especially character surveys; and 5) Achieved student Wellbeing

One of the production sectors that has become the flagship product of Pematangsiantar City is ulos cloth. Ulos cloth is a typical woven fabric of the Batak community developed for generations in North Sumatra, one of which is the city of Pematangsiantar. This study aims to explore various information related to the number of ulos craftsmen in Pematangsiantar city to facilitate the government in grouping these ulos craftsmen and as a first step to formulate an innovation strategy for the development of creative ulos fabric production to be able to develop superior products armed with knowledge. knowledge, creativity, innovation and being able to create jobs for the community. This type of research is qualitative with a one-shot model, namely an approach model by conducting one-time data collection on an object of research. The research subjects taken in this study were ulos craftsmen spread across eight sub-districts of Pematangsiantar City. The analysis was carried out in eight sub-districts in Pematangsiantar City. Data collection techniques using observation, interviews and questionnaires, field notes and documentation.The results of the study concluded that the innovation strategy applied by the ulos fabric craftsmen was not optimal, this was due to the limited capacity and opportunity to innovate, the ulos craftsmen experienced problems in making product innovations related to technological limitations caused by limited investment capital to buy new machines or equipment. to improve production processes and limited human resources who can operate new machines or make innovations that take advantage of technological developments.