reduzida a fiscalização da atividade, que ocorre majoritariamente diante de acidentes ambientais ou denúncias, o que pode gerar um enfraquecimento da previsão legislativa. Studies indicate that the human population is expected to present a significant growth in the coming years and food production will present an increase of 70% (seventy percent) in order to ensure food security worldwide. Are expected changes in the consumption pattern, rising consumption of red meat. The production of beef cattle systems face the challenge of maintaining and increase production, dealing with scarcity of natural resources and pressures to decrease environmental impacts. In recent decades, Brazil has stood out on the world stage as a major producer of food and, consequently, as a global agricultural powerhouse, with growing export of surplus production. In Brazil, especially in São Paulo state, the increase in land prices and competition with other crops of higher profitability, have contributed to the adoption of more intensive systems in livestock. From the late 90s, the number of animals confined in Brazil grew rapidly, mainly due to the increase in exports of meat, increased agricultural production and good supply and price of animals capable of supplying feedlots. Palavras

The clothing industry has gone through different scenarios in the last decades and, along with technological revolutions and the advent of the internet, fashion has become more ephemeral, with the emergence of a new retail business model denominated "fast fashion". This is a set of strategies for rapid product development and production that contemplate the eminent fashion trends, adopted by the growing number of companies in Brazil, where a formalized product development methodologies or models is almost nonexistent. In addition, the application of fast fashion by the Brazilian industry has been little studied and the organization of its Product Development System (PDS) is still not widespread. In view of this situation, this paper aims to evaluate the fast fashion business model in a Brazilian industry, elaborated through a literature review on the model and methods of development of fashion products, in addition to a case study in a medium-sized men's shirt industry.

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