This paper argues that in generating perceptual meanings of social actors as data, researchers need to deal with multiple representations, identities and categorisations of their own and those of their informants. The need to also consider power dynamics that develop in the communication process between the "researcher" and the "researched" in the process of generating data is also emphasised. The paper suggests that an analysis of image-conflicts can be used to reveal the "hidden meanings" during these research encounters and improve the quality of research findings.
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