The rising penetration of smartphones now gives researchers the chance to collect data from smartphone users through passive mobile data collection via apps. Examples of passively collected data include geolocation, physical movements, online behavior and browser history, and app usage. However, to passively collect data from smartphones, participants need to agree to download a research app to their smartphone. This leads to concerns about nonconsent and nonparticipation. In the current study, we assess the circumstances under which smartphone users are willing to participate in passive mobile data collection. We surveyed 1,947 members of a German nonprobability online panel who own a smartphone using vignettes that described hypothetical studies where data are automatically collected by a research app on a participant’s smartphone. The vignettes varied the levels of several dimensions of the hypothetical study, and respondents were asked to rate their willingness to participate in such a study. Willingness to participate in passive mobile data collection is strongly influenced by the incentive promised for study participation but also by other study characteristics (sponsor, duration of data collection period, option to switch off the app) as well as respondent characteristics (privacy and security concerns, smartphone experience).

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The new European General Data Protection Regulation (GDPR) imposes enhanced requirements on digital data collection. This article reports from a 2018 German nationwide population-based probability app study in which participants were asked through a GDPR compliant consent process to share a series of digital trace data, including geolocation, accelerometer data, phone and text messaging logs, app usage, and access to their address books. With about 4,300 invitees and about 650 participants, we demonstrate (1) people were just as willing to share such extensive digital trace data as they were in studies with far more limited requests; (2) despite being provided more decision-related information, participants hardly differentiated between the different data requests made; and (3) once participants gave consent, they did not tend to revoke it. We also show (4) evidence for a widely-held belief that explanations regarding data collection and data usage are often not read carefully, at least not within the app itself, indicating the need for research and user experience improvement to adequately inform and protect participants. We close with suggestions to the field for creating a seal of approval from professional organizations to help the research community promote the safe use of data.

Social media are becoming more popular as a source of data for social science researchers. These data are plentiful and offer the potential to answer new research questions at smaller geographies and for rarer subpopulations. When deciding whether to use data from social media, it is useful to learn as much as possible about the data and its source. Social media data have properties quite different from those with which many social scientists are used to working, so the assumptions often used to plan and manage a project may no longer hold. For example, social media data are so large that they may not be able to be processed on a single machine; they are in file formats with which many researchers are unfamiliar, and they require a level of data transformation and processing that has rarely been required when using more traditional data sources (e.g., survey data). Unfortunately, this type of information is often not obvious ahead of time as much of this knowledge is gained through word-of-mouth and experience. In this article, we attempt to document several challenges and opportunities encountered when working with Reddit, the self-proclaimed “front page of the Internet” and popular social media site. Specifically, we provide descriptive information about the Reddit site and its users, tips for using organic data from Reddit for social science research, some ideas for conducting a survey on Reddit, and lessons learned in merging survey responses with Reddit posts. While this article is specific to Reddit, researchers may also view it as a list of the type of information one may seek to acquire prior to conducting a project that uses any type of social media data.