Whereas prior research has investigated cases of partially open strategizing, this article explores the practices and outcomes of radically open strategizing. We draw on a case study of the German Premium Cola collective to explore how it translates its principles of radically open agenda setting, participation, and governance into strategizing practices. Our analysis reveals that this collective performs radically open strategizing practices of distributed agenda setting, substantial participation, and consensual decision-making, but also performs counterbalancing practices of centralized agenda setting, selective participation, and authoritative decision-making in order to cope with practical barriers posed by information and power asymmetries between members as well as information overload. We find that these practices enable the collective to legitimize its strategic decisions, develop a collective identity, and maintain member motivation over time. Based on these findings, we conclude that radically open strategizing is a feasible practice, with limitations arising from participants making selective use of open strategizing opportunities, rather than being excluded from them.

This study explores conflict culture as a distinct and influential element of a consumption community's broader culture, and explores how communities initiate, perform, manage, and resolve intra-community conflicts. A four-year interpretive study of the Premium Cola consumption community reveals two sets of formal and informal elements of conflict culture; explains how community members perform routine, and manage transgressive conflicts;shows how members garner positive and negative practical, identity, and relationship value from these two types of conflict; and documents how a community's conflict culture develops through inventing new conflict behaviors to resolve transgressive conflicts. The study thus contributes new theoretical insights to the literature on social conflict in online consumption communities, discusses managerial implications, and initiates a discussion about conflict culture.

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