Business models have been developed to contribute to rural economic development, being used to create, deliver and capture economic and social value. The aim of this paper is to conceptualize the context of developing business models in rural areas, how these have evolved over time and what is the impact on future strategies in community development based on rural entrepreneurship. The increasing focus and attention on business model innovation has been seen among researchers in the last two decades, and several studies have been conducted to define the concept of business modeling. However, variations in business model definitions are noticeable and opinions regarding its components, structure and relationships inside a business vary as well. The literature review provided significant definitions on the key concepts on business models in rural entrepreneurship. The results of the research are to contribute in developing a framework on the understanding of various terms, such as business model, rural entrepreneurship, community development, and innovative entrepreneurship, with reference to shedding some light on conceptual meaning, purpose, methodology and scope of application. Capturing the existing trends in economic development in rural areas could be performed, based on the literature reviewed in this paper, in order to analyze the potential for diversification of economic activities, by finding the business models already implemented in the rural communities and measuring the impact they had on community development. In this way, a structure for a business model and an emphasis on business opportunities for the rural areas of interest could be developed.
With the integration into the European Union (EU) in 2007, growth opportunities have arisen for Romania. In terms of rural area and agriculture, National Rural Development Programs (NRDPs) are implemented, through which funds are granted from the European Union and the Government of Romania, for the economic and social development of the rural area. In this context, entrepreneurial initiatives for rural development have been encouraged, and many SMEs were given the opportunity to be eligible for European funding. The NRDP 2014-2020 continues the efforts for rural development, through strategic objectives, allowing entrepreneurs to implement their business ideas and sustain the development of the rural communities. The paper aims to analyze how the European funding influences the development of rural entrepreneurship in Romania. The study will comprise an analysis of the existing results of the NRDP 2014-2020, referring to annual evaluation indicators of the project implementation (number of jobs created in supported projects, percentage of rural population targeted by local development strategies, etc.). The methodology focuses on interpretation of the latest statistical data from trusted sources, as well as analysis of the official documents and reports (e.g. NRDP 2014-2020 annual report). This paper will contribute with accurate results and discussions concerning the role of EU funds for the rural communities. Also, the study will describe some of the challenges that Romanian rural entrepreneurship still faces after implementation of European funding programs and unresolved issues.
Although the notion of destination management organization remains a particularly prolific and attractive concept, being extensively addressed in the last 20 years, there is no consensus at an academic level on how it can be operationalized. Much less empirically, little attempts have been developed in order to attain comprehensive ways of optimizing the activity of such organizations. The tendency for this concept to be associated with destination brand management is not necessarily representative, and by no means exhaustive. The present paper aims to highlight a series of definitions in this regard in the first part, following that in practice, to carry out a meta-analysis of recent literature, in order to identify the areas where Destination Management Organizations (DMOs) can be developed. Thus, we consider the exploration of different DMOs' analyses, within the Scopus (Elsevier) and Springer international databases which have published research in this regard in the past 2 years (2020-2021)
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