Senior management support is a key dynamic capacity for design companies in the architecture, engineering, and construction (AEC) industry, given the fact that they must identify changes in the competitive environment, which are increasingly becoming more and more technological. In addition, senior management support is obliged to react in the most efficient and effective way. Currently, the project design teams that have adopted building information modeling (BIM) are subject to constant changes in the technological environment, of which the activity is influenced by the behavior of senior management support. This research focuses on this issue by analyzing the role played by the variables of technological learning, collaborative culture, and support provided by senior management as precedents of BIM technology effectiveness. The data set has been obtained from 92 AEC companies in Spain. Using partial least squares (PLS), this research finds evidence of the previously mentioned relationships and the existence of partial mediation effects generated by technological learning and collaborative culture within the support of senior management in BIM technology effectiveness. In addition, this model achieves an appropriate level of predictive validation to explain BIM technology effectiveness in engineering project designs. The results highlight that senior management support needs to promote a technological learning and collaborative culture to improve the technological capabilities. The contribution and original value of the paper is to provide empirical evidence that the effectiveness of BIM factors in project design teams is influenced by the behavior of top management support.
Abstract:Purpose: The objective of this research is to empirically analyze the role played by corporate image, sustainability, and innovative orientation on export performance.Design/methodology/approach: hypothesis testing was conducted with a sample of 180 manufacturing SMEs in Seville (Spain) and a structural equation system is modeled using the technique Partial Least Squares (PLS). The research model includes the following variables: corporate image, sustainability, and innovative orientation on export performance. Findings:The results show the positive effect of sustainability and innovative orientation on export performance, as well as the mediator effect of corporate image on these relationships. Research limitations/implications:The results may be more general if we had used a national sample and cross cultural. The conclusions cannot be directly extrapolated to other countries. This work propose future research doing the same study with other types companies. since the intangibles influence each other, such as the influence of sustainability and innovative orientation on corporate image. Managers should focus on proper design and management of the company image, in order to compete and grow in the international area.
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