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Purpose This paper aims to examine the relationship between corporate social responsibility (CSR) and sales revenue of two retail companies (Marks & Spencer and Tesco) in the UK to understand how CSR activities can influence retail sales growth. Prior studies have used different theoretical and methodological approaches to report the relationships between CSR and financial performance generally as positive, negative, mixed or neutral, and these are yet to be conclusive. Design/methodology/approach Clarifying the existing inconclusive results, the authors deduced donations, community work and environmental responsibility CSR activities from the literature and mapped them out onto sales revenue to formulate conceptual propositions. The authors extracted the corresponding data from the companies’ websites and financial reports, focusing on their 2006-2014 CSR and sales activities, and statistically analysed the longitudinal data with Pearson correlation coefficient. Findings The findings revealed positive correlations between donations and sales revenue for the two companies, which suggest that retailers’ philanthropic activities can boost sales levels overtime. Whereas the findings on the community work and the environmental-friendly activities relate either positively or negatively to sales revenue for the companies. Practical implications There is an indication for retail managers to pursue philanthropic activities to effect sales growth. Retailers exhibiting features of Marks & Spencer can commit to community investment to increase revenue over time, whereas those showing features of Tesco can pledge environmental-friendly strategies to influence a stronger correlation between carbon emissions and sales revenue levels. Originality/value The outcomes support the extant findings that donations can improve retail sales performance, while community work and the environmental-friendly activities do not necessarily improve sales growth in the retail sector but suggest that retailers can exploit more of the ones that benefit their sales revenue levels. Theoretically, the study supports the stakeholder theory’s influence on firms’ obligation to charitable cause, community investment and environmental-friendly responsibility as CSR activities that make retailers morally responsible to their customers and society in general, whereas the sustainable development model was instrumental in retailers’ CSR activities relating to environmental protection.

Existing research shows that the adoption of information and communication technologies (ICTs) for healthcare development in developing countries is largely dominated by donor and international agencies, but the actual organisational-level decisions are often driven by corporate healthcare managers. The consequences of the strategic-driven healthcare ICT adoption practices are that they fail to match clinician users' requirements and cause them to disuse ICTs for clinical practices and healthcare development. Prior attempts to bring local and globally-distributed actors together to implement ICTs innovatively for healthcare development have emphasised less on synthesising the diverse information system approaches that inform our understanding of how to narrow the 'manager-clinician' tensions in ICT adoption for development in emergent situations. To fill this gap, this article explains the process of shifting healthcare ICT adoption from top-down planning to collective user involvement to enhance clinicians' acceptance of ICTs for clinical practices and development in a Ghanaian teaching hospital, using the cohered emergent transformation model. Action research was used to engage the hospital's corporate managers, clinician managers and clinicians, and elicit their views and experiences of the hospital's ICT adoption for healthcare delivery improvement. Together with observations and document analysis, the data was analysed to understand the hospital's information and communication technologies for development (ICT4D) adoption issues and identify ways of managing them. The outcomes provide alternative theoretical and practical ways of adopting healthcare technology systems that shift the excessive use of managers' powers in ICT adoption towards clinicians' involvement, to enable technology acceptance for clinical practices and healthcare development.