Construal level theory suggests that events and objects can be represented at either a higher, more abstract level involving consideration of superordinate goals, desirability, global processing, and broad categorizations or a lower, more concrete level involving consideration of subordinate goals, feasibility, local processing, and narrow categorizations. Analogously, social targets (including the self) can be represented more broadly, as members of a group, or more narrowly, as individuals. Because abstract construals induce a similarity focus, they were predicted to increase the perceived fit between social targets and a salient social category. Accordingly, placing individuals into a more abstract construal mind-set via an unrelated task increased the activation and use of stereotypes of salient social groups, stereotype-consistent trait ratings of the self, group identification, and stereotype-consistent performance relative to more concrete construal mind-sets. Thus, nonsocial contextual influences (construal level mind-sets) affect stereotyping of self and others.

The present review addresses the physiological correlates of planning effects on behavior. Although intentions to act qualify as predictors of behavior, accumulated evidence indicates that there is a substantial gap between even strong intentions and subsequent action. One effective strategy to reduce this intention–behavior gap is the formation of implementation intentions that specify when, where, and how to act on a given goal in an if-then format (“If I encounter situation Y, then I will initiate action Z!”). It has been proposed that implementation intentions render the mental representation of the situation highly accessible and establish a strong associative link between the mental representations of the situation and the action. These process assumptions have been examined in behavioral research, and in physiological research, a field that has begun to investigate the temporal dynamics of and brain areas involved in implementation intention effects. In the present review, we first summarize studies on the cognitive processes that are central to the strategic automation of action control by implementation intentions. We then examine studies involving critical samples with impaired self-regulation. Lastly, we review studies that have applied physiological measures such as heart rate, cortisol level, and eye movement, as well as electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) studies on the neural correlates of implementation intention effects. In support of the assumed processes, implementation intentions increased goal attainment in studies on cognitive processes and in critical samples, modulated brain waves related to perceptual and decision processes, and generated less activity in brain areas associated with effortful action control. In our discussion, we reflect on the status quo of physiological research on implementation intentions, methodological and conceptual issues, related research, and propose future directions.

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Implementation intentions ("If situation X is encountered, I will perform behavior Y") have been shown to improve goal attainment, relative to mere goal intentions, through automating action control. So far, they have only been examined with regard to three features of automaticity without testing the uncontrollability of implementation intention effects. In two studies on the impact of implementation intentions on visual attention, support was found for the uncontrollability of their effects. Implementation intentions attracted attention (i.e., a situational cue X disrupted attention from a focal task) even during the pursuit of different goals, more than goal intentions. In addition, the regulation of the action control through implementation intentions in response to these attention attraction effects was examined in a subsequent task. Improved performance co-occurred with attention attraction, indicating that no disengagement from the implementation intention took place. Implications for the application of implementation intentions are discussed.Human goal pursuit is often not as successful as it could be because good opportunities to act are missed. Forming a goal intention defin-723

With growing awareness that sustainable consumption is important for quality of life on earth, many individuals intend to act more sustainably. In this regard, interest in reducing meat consumption is on the rise. However, people often do not translate intentions into actual behavior change. To address this intention-behavior gap, we tested the self-regulation strategy of mental contrasting with implementation intentions (MCII). Here, people identify and imagine a desired future and current obstacles standing in its way. They address the obstacles with if-then plans specifying when, where, and how to act differently. In a 5-week randomized controlled experimental study, we compared an information + MCII intervention with an information-only control intervention. As hypothesized, only MCII participants’ intention of reducing their meat consumption was predictive of their actual reduction, while no correspondence between intention and behavior change was found for control participants. Participants with a moderate to strong intention to reduce their meat consumption reduced it more in the MCII than in the control condition. Thus, MCII helped to narrow the intention-behavior gap and supported behavior change for those holding moderate and strong respective intentions.