Advances in gaming and other entertainment technologies are evolving rapidly and create new conceptual challenges for understanding and explaining the user experiences they can facilitate. The present article reports a prospective study on a particularly promising entertainment technology of the future: Interactive storytelling (IS). Integrating various streams of computing technology, such as advanced visualization, natural speech processing, and autonomous agents, IS systems are envisioned to offer new, personalized and thus unique kinds of entertainment to mass audiences of the future. The authors refer to existing models of media entertainment for a theoretical analysis and analyze expert interviews with members of the international IS development community to lay out the foundations for a forecast model of the entertainment experience of future IS systems. The resulting model organizes

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Two studies were conducted to test the relation between hedonic and eudaimonic entertainment experiences as well as their respective influence on information processing while watching a political talk show on TV. Assumptions from entertainment theory and positive psychology served as theoretical basis. A curvilinear relationship between hedonic and eudaimonic entertainment experiences was found through an online survey (N = 675). The second study (N = 132) was an experiment in which hedonic entertainment experiences were manipulated. Again, a curvilinear relationship between both entertainment experiences was detected. Furthermore, entertainment experiences were associated with information processing in a meaningful pattern. These results point to the distinct relationships and effects of different forms of entertainment experiences. Implications for political media and entertainment education are discussed.