Forecasting the Experience of Future Entertainment Technology

Abstract

Advances in gaming and other entertainment technologies are evolving rapidly and create new conceptual challenges for understanding and explaining the user experiences they can facilitate. The present article reports a prospective study on a particularly promising entertainment technology of the future: Interactive storytelling (IS). Integrating various streams of computing technology, such as advanced visualization, natural speech processing, and autonomous agents, IS systems are envisioned to offer new, personalized and thus unique kinds of entertainment to mass audiences of the future. The authors refer to existing models of media entertainment for a theoretical analysis and analyze expert interviews with members of the international IS development community to lay out the foundations for a forecast model of the entertainment experience of future IS systems. The resulting model organizes

How Violent Video Games Communicate Violence: A Literature Review and Content Analysis of Moral Disengagement Factors

“…A relevant follow-up study could measure the individual skill of users, record their FPS game play, and then examine if the prevalence of moral disengagement factors differs based on players' skill (e.g., Matthews & Weaver, 2013). In general, we assume that the rise of emergent narratives or even interactive story-telling techniques in video games (Klimmt, Roth, Vermeulen, Vorderer, & Roth, 2012) may result in a greater variation of plotlines and narratives (maybe less in FPS games than in other genres, such as role-playing games). Therefore, moral disengagement factors on a narrative level may indeed differ depending on how individual players proceed through a game.…”

Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value

“…Reducing the effort and time of consumers increases their intentions to actively view web pages and make online purchases (Klein, 1998). A related literature review reveals three design principles for creating a narrative experience (Fogg, 2003;Klimmt et al, 2012;Lee et al, 2006). First, operational processes and guides are reduced, and the effort and time invested in consumption is decreased, leading to a significantly increased consumer willingness to browse and their intention to purchase products (Fogg, 2003;Klein, 1998;Montoya-Weiss et al, 2003).…”

“…Narrative experience by augmented reality can significantly reduce cognitive load by allowing consumers to more accurately verify the quality and attributes of products online (Klein, 1998;Klimmt et al, 2012). Reducing the effort and time of consumers increases their intentions to actively view web pages and make online purchases (Klein, 1998).…”

“…Only delivering the information in a narrative way can create 89 ARIT's persuasive effects simulative environments that satisfy consumer expectations. For instance, displaying customized augmented-reality content with customized orders based on the personal preferences of consumers provides valuable purchasing information and further creates a valuable and positive online shopping experience (Klimmt et al, 2012). In sum, a narrative perspective emphasizes the incorporation of chronology and causality logic into the design of texts and pictures (Fog et al, 2005;Vincent, 2002) to achieve stronger sensory stimulation (Lee et al, 2006).…”

“…Following an exhaustive literature review of relevant science and technology, Klimmt et al (2012) identified four narrative experience elements that significantly shape persuasive effect (i.e. creation of a causal and personal story, staging of the consumer as the protagonist of the simulation experience, and reduction of information processing workload), all of which profoundly impact online interactive simulation technology.…”