Sonobudoyo Museum Yogyakarta is a state museum that has the second largest number of collectibles in Indonesia. In 2019 the application of digitization was carried out on several museum collection objects. The purpose of implementing digitization at the Sonobudoyo Museum is to provide visitors with the convenience of providing information on collections of objects. This research was conducted to observe the effectiveness of the application of digitalization at the Sonobudoyo Museum in attracting tourist visits. The method used in this research is descriptive qualitative. The description includes internal and external factors in tourism objects. The data found were analyzed using SWOT to describe the results in the historical and cultural tourism object of the Sonobudoyo Museum, Yogyakarta. Based on the results of observations, interviews and documentation, it can be concluded that the effectiveness of the application of digitalization provides satisfaction to tourists with a satisfaction level of 96%. Based on the visit data, there was an increase in visits of more than 50% after the application of the concept of digitization was applied at the Sonobudoyo Museum, Yogyakarta.

This his study sought the analyze was conducted the effect of work motivation, leadership style, training, organizational culture and customer satisfaction on employee performance in hotel employees in Batam City. This research is descriptive with a quantitative approach. The research data collection technique are carried out by distributing questionnaires to hotel employees and as many as 230 data were collected, then the data was tested using the SPSS program software. The results of the study show that the hypothesis proves that work motivation, leadership style, training, and customer satisfaction have a positive effect on employee performance that mean the higher the value for these variables will improve employee performance. It is intended from the test results for a significance of less than 0.05 while organizational culture in this study is not proven to have an effect on employee performance with a significance value of 0.860 greater than 0.05 and the F test significance value of 0.000, the Adjusted R Square test result is by 0.412, meaning that the variables in this study can explain the performance of employees at hotels in Batam by 41.2%, the rest is explained by other variables not included in this study.