Sonobudoyo Museum Yogyakarta is a state museum that has the second largest number of collectibles in Indonesia. In 2019 the application of digitization was carried out on several museum collection objects. The purpose of implementing digitization at the Sonobudoyo Museum is to provide visitors with the convenience of providing information on collections of objects. This research was conducted to observe the effectiveness of the application of digitalization at the Sonobudoyo Museum in attracting tourist visits. The method used in this research is descriptive qualitative. The description includes internal and external factors in tourism objects. The data found were analyzed using SWOT to describe the results in the historical and cultural tourism object of the Sonobudoyo Museum, Yogyakarta. Based on the results of observations, interviews and documentation, it can be concluded that the effectiveness of the application of digitalization provides satisfaction to tourists with a satisfaction level of 96%. Based on the visit data, there was an increase in visits of more than 50% after the application of the concept of digitization was applied at the Sonobudoyo Museum, Yogyakarta.

The world of tourism is synonymous with services and services. One of service is tour guide. Tour guides are considered as the main actors in the world of tourism. Service actors interact directly with tourists to explain and provide assistance. Prambanan temple is the largest Hindu temple in Indonesia that holds much history. Therefore tour guide is the first source of information for foreign, especially Japanese. As a provision to communicate with Japanese tourists, need to understand the principle of language politeness in science pragmatic to support the success of communicating. This research uses descriptive qualitative method. Keywords: Tour guide, principles of politeness, pragmatics

This research is a study that took @thepotraitjogja instagram account as the research object. This research focuses on how instagram @thepotraitjogja accounts promote the city of Yogyakarta to tourism. The method used in this research is descriptive qualitative method. The results of the study it is known that instagram accounts @theportraitjogja image use a variety of language styles in their caption to influence readers' feelings. The feeling that you want to cause is a feeling of love and missing to Yogyakarta. Therefore, through the style of the language used, the instagram seeks to bring the image of a lover who is warm, charming and longed for in the city of Yogyakarta. The emotional closeness that is expected to be difficult after reaching the image is expected to strengthen the readers' desire to come to visit the city of Yogyakarta, just like coming to visit a lover. There are three styles of language used to bring up the image, among others: (1) comparative language style consisting of litotes, personification, metaphor, hypocorism, hyperbole, allegari and simile language styles, (2) affirmation language style consisting of language style repitition, parallelism and silepsis; and (3) the opposing language style consisting of the pardox language style. Keywords : promotion strategy, language style, tourism destination

Plaosan Temple is one of the famous new tourist destinations at the moment located in Bugisan Village, Prambanan District, Klaten Regency, Central Java. Beautiful natural conditions become part of the attraction of a tour in the village of Bugisan. In addition to the natural conditions, the Bugisan Village has several values of local wisdom that have been passed down from generation to generation by the local community. This study aims to assess the perceptions of tourists and local communities regarding the values of local wisdom in the Bugisan Village. Based on the value of local wisdom in the Bugisan Village include (1) Cultural Arts: Srandul, Jathilan, Campur Sari, Gejog Lesung, Karawitan, (2)Myth: Mbah Budho Mound and Njamasi Keris, (3) Socio-Economy: Agriculture, Trade, Crafts, Traditional Transportation Models, (4)Local Architecture. Based on the perceptions of tourists and local people, art and culture aspects are considered the most interesting and potential to be developed as the main attraction in the Bugisan Village. Keywords: attractiveness level, bugisan village, local wisdom

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