The objective of this research is to identify the potential attraction of the Sidorejo Tourism Village located in Lendah District, Kulon Progo Regency. In identifying, the researchers used several methods both in collecting data and processing data. Steps to collect data include FGD, interviews, observations, library studies and documentation, while the primary and secondary data processing obtained was carried out by descriptive-qualitative analysis, interpretation and analysis of tourism potential. It is resulted that Sidorejo Tourism Village has a various attractions including natural, cultural and artificial attractions. It is known that there are several problems in management and become quite influential obstacles related to the structure of management, management, education level and packaging of tourism products.

The process of assessing the satisfaction of tourists must be done an organization or business. By knowing the attitude of tourists, Local Government can issue policies related to services for tourists and can find out how far the level of customer satisfaction with the service. Fishbein method is used to determine the attitude of tourists to a particular object or product (such as brand, service, etc.). Based on data analysis that has been done, it can be concluded that Si Thole tourism service is considered good based on tourist attitude. with attributes include: low cost, ease of access, precise purpose, quality human resources services and provide comfort for tourists. This can be seen through Fishbein analysis that has been done and obtained the mean value of 79.49. The mean values are at neutral answer intervals and agree or are on the right side indicating a positive value.Keywords: Transportation Performance Tourism, Si Thole, Fishbein Method

The world of tourism is synonymous with services and services. One of service is tour guide. Tour guides are considered as the main actors in the world of tourism. Service actors interact directly with tourists to explain and provide assistance. Prambanan temple is the largest Hindu temple in Indonesia that holds much history. Therefore tour guide is the first source of information for foreign, especially Japanese. As a provision to communicate with Japanese tourists, need to understand the principle of language politeness in science pragmatic to support the success of communicating. This research uses descriptive qualitative method. Keywords: Tour guide, principles of politeness, pragmatics

Latar Belakang: Pariwisata memegang peranan penting dalam pengembangan perekonomian wilayah. Beberapa dampak positif perkembangan pariwisata diantaranya: penerimaan pendapatan, peningkatan kesejahteraan masyarakat, serta munculnya industri pendukung pariwisata. YAD Blangkon merupakan salah satu industri kerajinan yang masih eksis di Daerah Istimewa Yogyakarta. Produk utama usaha ini adalah blangkon, baju surjan, serta beberapa produk lainnya. Munculnya pandemi Covid-19 membuat usaha ini mengalami penurunan penjualan. Perkembangan teknologi ternyata belum mampu memberikan hasil yang diharapkan. Beberapa permasalah lain yang muncul diantaranya: 1) pemasaran digital yang belum maksimal, 2) perangkat digital yang belum memadai, 3) kurangnya keterampilan SDM dalam pembuatan konten, serta 4) strategi branding produk yang belum menarik. Tujuan: Program ini diharapkan meningkatkan kualitas usaha dan mampu menyelesaikan permasalahan usaha seperti: pemasaran berbasis digital yang belum maksimal, perangkat digital yang belum memadai serta minimnya kreativitas dalam membuat konten publikasi. Metode: Salah satu modal utama kegiatan usaha adalah penerapan manajemen pemasaran yang baik. Program pengabdian masyarakat ini disusun secara komprehensif dengan melakukan beberapa kegiatan seperti: 1) pendampingan usaha; 2) pengadaan perangkat digital; 3) pelatihan pembuatan konten publikasi; serta 4) merancang strategi branding menarik. Hasil: Melalui pendampingan yang dilakukan, program Pengabdian kepada masyarakat ini mampu meningkatkan kualitas usaha YAD Blangkon. Strategi pemasaran digital yang dilakukan berhasil menaikan volume penjualan hingga 25% dibandingkan periode sebelumnya. Kesimpulan: Penerapan strategi pemasaran yang tepat akan memberikan dampak bagi perkembangan usaha. Proses adaptasi teknologi dalam kegiatan pemasaran, akan memberikan nilai positif dalam peningkatan kualitas serta pengembangan usaha. Kata Kunci : bisnis berkelanjutan, kerajinan blangkon, pemasaran digital __________________________________________________________________________________________ Background: Tourism plays an important role in regional economic development. Some of the impacts of positive developments include income generation, increased community welfare, and the emergence of a tourism-supporting industry. YAD Blangkon is one of the handicraft industries that still exists in the Special Region of Yogyakarta. The main products of this business are blangkon, surjan clothes, and several other products. The emergence of the COVID-19 pandemic has caused this business to experience a decline in sales. Technological developments have not been able to provide the expected results. Several other problems that arise include: 1) digital marketing that has not been maximized; 2) inadequate digital tools; 3) lack of HR skills in content creation; and 4) product branding strategies that are not yet attractive. Objective: This program is expected to improve the quality of business and be able to complete businesses such as: digital-based marketing that has not been maximized, insufficient digital tools, and a lack of creativity in creating published content. Method: One of the main activities of capital is the implementation of good marketing management. This community service program is compiled comprehensively by carrying out several activities such as: 1) business assistance; 2) procurement of digital devices; 3) training in the creation of publication content; and 4) designing an attractive branding strategy. Result: Through the assistance provided, this community service program was able to improve the quality of YAD Blangkon's business. The digital marketing strategy carried out succeeded in increasing sales volume by up to 25% compared to the previous period. Conclusion: The application of the right marketing strategy will have an impact on business development. The process of adapting technology in marketing activities will provide a positive value in improving quality and business development. Keywords: business sustainability, blangkon craft, digital marketing

In the management of tourism sector, Pacitan regency can not be separated from the role of central government in meeting the economic needs and tourism infrastructure in Pacitan regency. The policy of regional autonomy has encouraged the Pacitan local government to manage its own finances in order to increase the regional fiscal independence. The research sample is district government of Pacitan determined by purposive sampling method. The method of analysis in this study is to use simple linear regression analysis. The analysis used is classical assumption test and simple linear regression analysis is used to know the influence between independent variable (X) that is tourism sector to dependent variable (Y) that is fiscal independence. From the results of research proved that the tourism sector positively affect the fiscal independence of the region Pacitan post-establishment of Geopark Gunungsewu. Keywords: Tourism Sector, Fiscal Independence, Geopark Gunungsewu