No abstract

Sharia hotels are hotels that implement Islamic sharia principles in all of their operational activities. The sharia principles in hospitality consist of six principles, among others, namely the principle of consumption, entertainment, business activities, ethical, boundary relations, and layout. This research is a descriptive qualitative field study that aims to find out the application of six sharia principles in Yogyakarta Unisi Hotel while analyzing the opportunities and challenges of sharia implementation in Yogyakarta Unisi Hotel. Primary data collection is done by interviews, focus group discussions, and hotel guest ratings through social media. The results showed that Unisi hotel has implemented five sharia principles in the field of hospitality, while one principle (the principle of entertainment) could not be investigated because it was not available in Unisi Hotel. In addition, the opportunity to develop Unisi hotel business is huge because it follows the "Islamic lifestyle", while the challenges ahead are related to the socialization and promotion of promotional activities. Keywords:    Sharia Principles, Sharia Hotels, Sharia Hotel Opportunities, Sharia Hotel Challenges

Satay is Indonesia's gastronomic culinary heritage that needs to be preserved because it has excellent potential for tourism development. This aims to study the characteristics of satay and what is done to preserve satay as Indonesia's gastronomic culinary heritage. This research is qualitative descriptive. The data used are primary data obtained from direct interviews with 20 satay traders in Yogyakarta, ten chefs of 4-star hotels in Yogyakarta, and the Yogyakarta Special Region Tourism Office. Data collection techniques use interview, observation, and documentation techniques. Data analysis techniques in this study are reduction, presentation, data analysis, and conclusions. The results showed satay food as a culinary heritage of Indonesian gastronomy has a diversity of both types and flavors obtained from different ingredients, spices, and concoctions. Further development is needed to preserve satay so that it becomes culinary that is recognized as a world culinary heritage by publishing Indonesian satay reference books and web/blogs and actively promoting it as an Indonesian culinary destination at regional, national, and international levels. Increase the active role of the government and all stakeholders in Pentahelix in providing information and promotion to increase the popularity of satay as Indonesia's gastronomic culinary heritage. Keywords: Satay, Gastronomy, Culinary heritage, Preserved

Latar Belakang: Pariwisata memegang peranan penting dalam pengembangan perekonomian wilayah. Beberapa dampak positif perkembangan pariwisata diantaranya: penerimaan pendapatan, peningkatan kesejahteraan masyarakat, serta munculnya industri pendukung pariwisata. YAD Blangkon merupakan salah satu industri kerajinan yang masih eksis di Daerah Istimewa Yogyakarta. Produk utama usaha ini adalah blangkon, baju surjan, serta beberapa produk lainnya. Munculnya pandemi Covid-19 membuat usaha ini mengalami penurunan penjualan. Perkembangan teknologi ternyata belum mampu memberikan hasil yang diharapkan. Beberapa permasalah lain yang muncul diantaranya: 1) pemasaran digital yang belum maksimal, 2) perangkat digital yang belum memadai, 3) kurangnya keterampilan SDM dalam pembuatan konten, serta 4) strategi branding produk yang belum menarik. Tujuan: Program ini diharapkan meningkatkan kualitas usaha dan mampu menyelesaikan permasalahan usaha seperti: pemasaran berbasis digital yang belum maksimal, perangkat digital yang belum memadai serta minimnya kreativitas dalam membuat konten publikasi. Metode: Salah satu modal utama kegiatan usaha adalah penerapan manajemen pemasaran yang baik. Program pengabdian masyarakat ini disusun secara komprehensif dengan melakukan beberapa kegiatan seperti: 1) pendampingan usaha; 2) pengadaan perangkat digital; 3) pelatihan pembuatan konten publikasi; serta 4) merancang strategi branding menarik. Hasil: Melalui pendampingan yang dilakukan, program Pengabdian kepada masyarakat ini mampu meningkatkan kualitas usaha YAD Blangkon. Strategi pemasaran digital yang dilakukan berhasil menaikan volume penjualan hingga 25% dibandingkan periode sebelumnya. Kesimpulan: Penerapan strategi pemasaran yang tepat akan memberikan dampak bagi perkembangan usaha. Proses adaptasi teknologi dalam kegiatan pemasaran, akan memberikan nilai positif dalam peningkatan kualitas serta pengembangan usaha. Kata Kunci : bisnis berkelanjutan, kerajinan blangkon, pemasaran digital __________________________________________________________________________________________ Background: Tourism plays an important role in regional economic development. Some of the impacts of positive developments include income generation, increased community welfare, and the emergence of a tourism-supporting industry. YAD Blangkon is one of the handicraft industries that still exists in the Special Region of Yogyakarta. The main products of this business are blangkon, surjan clothes, and several other products. The emergence of the COVID-19 pandemic has caused this business to experience a decline in sales. Technological developments have not been able to provide the expected results. Several other problems that arise include: 1) digital marketing that has not been maximized; 2) inadequate digital tools; 3) lack of HR skills in content creation; and 4) product branding strategies that are not yet attractive. Objective: This program is expected to improve the quality of business and be able to complete businesses such as: digital-based marketing that has not been maximized, insufficient digital tools, and a lack of creativity in creating published content. Method: One of the main activities of capital is the implementation of good marketing management. This community service program is compiled comprehensively by carrying out several activities such as: 1) business assistance; 2) procurement of digital devices; 3) training in the creation of publication content; and 4) designing an attractive branding strategy. Result: Through the assistance provided, this community service program was able to improve the quality of YAD Blangkon's business. The digital marketing strategy carried out succeeded in increasing sales volume by up to 25% compared to the previous period. Conclusion: The application of the right marketing strategy will have an impact on business development. The process of adapting technology in marketing activities will provide a positive value in improving quality and business development. Keywords: business sustainability, blangkon craft, digital marketing

The concept of Tourism Marketing 3.0 has been applied by several tourist destinations in the world to attract tourist visits. The indicators used are Technology Change, Political Legal Change, Economic Change, Socio-Culture Change and Market Change. The number of tourist attractions popping up in Yogyakarta encourage managers to set the right strategies and plans so that the tourist attraction of the Mangunan Orchard is increasingly in demand. The purpose of this study is to analyze the application of the concept of Tourism Marketing 3.0 on the tourist attraction of the Mangunan Orchard, in order to attract tourist visits. This research uses a qualitative method with a descriptive approach combined with the concept of Tourism Marketing 3.0 analysis. Data collection in this study uses in-depth interviews, observation, documentary methods, visual material methods, and literature study. The subjects of this study were several people who came from the Department of Agriculture, Food, Maritime Affairs and Fisheries, the Department of Tourism, Managers in the field, as well as several tourists who visited the Tourist attraction of Mangunan Orchard. Based on research that has been done, the results obtained that the tourist attraction of the Mangunan Orchard is not in accordance with the concept of Tourism Marketing 3.0. This is because the attributes used: Technology Change, Political Legal Change, Economic Change, Socio-Culture Change and Market Change have not been fully applied. With these results, the right strategies and programs are needed in applying the concept to attract tourist visits.