This article analyses the rhetoric about Islam and Muslims of the individual who has arguably been most central in the 'framing of Muslims' in Norway as a social and political problem since 2001, Hege Storhaug of the Norwegian government-funded civil society organization Human Rights Service (HRS). Using the methodological tools of what is known as the 'rhetorical branch' of Critical Discourse Analysis (CDA), and applying the Aristotelian concepts of ethos, logos and pathos, we herein analyze the bestselling popular title on Islam and Muslims in Norway ever published, namely Storhaug's selfpublished 2015 title 'Islam-The Eleventh Plague.' We argue that Storhaug's popular success must be understood in light of her rhetorical appeals to femonationalism, the critique of religion and 'Enlightenment' values.

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Kritik i dag

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