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Entity matching (EM) has been a long-standing challenge in data management. Most current EM works, however, focus only on developing matching algorithms. We argue that far more efforts should be devoted to building EM systems. We discuss the limitations of current EM systems, then present Magellan, a new kind of EM systems that addresses these limitations. Magellan is novel in four important aspects. (1) It provides a how-to guide that tells users what to do in each EM scenario, step by step. (2) It provides tools to help users do these steps; the tools seek to cover the entire EM pipeline, not just matching and blocking as current EM systems do. (3) Tools are built on top of the data science stacks in Python, allowing Magellan to borrow a rich set of capabilities in data cleaning, IE, visualization, learning, etc. (4) Magellan provide a powerful scripting environment to facilitate interactive experimentation and allow users to quickly write code to "patch" the system. We have extensively evaluated Magellan with 44 students and users at various organizations. In this paper we propose demonstration scenarios that show the promise of the Magellan approach.

Entity matching (EM) has been a long-standing challenge in data management. Most current EM works focus only on developing matching algorithms. We argue that far more efforts should be devoted to building EM systems. We discuss the limitations of current EM systems, then present as a solution Magellan, a new kind of EM systems. Magellan is novel in four important aspects. (1) It provides how-to guides that tell users what to do in each EM scenario, step by step. (2) It provides tools to help users do these steps; the tools seek to cover the entire EM pipeline, not just matching and blocking as current EM systems do. (3) Tools are built on top of the data analysis and Big Data stacks in Python, allowing Magellan to borrow a rich set of capabilities in data cleaning, IE, visualization, learning, etc. (4) Magellan provides a powerful scripting environment to facilitate interactive experimentation and quick "patching" of the system. We describe research challenges raised by Magellan, then present extensive experiments with 44 students and users at several organizations that show the promise of the Magellan approach.

As data science applications proliferate, more and more lay users must perform data integration (DI) tasks, which used to be done by sophisticated CS developers. Thus, it is increasingly critical that we develop hands-off DI services, which lay users can use to perform such tasks without asking for help from developers. We propose to demonstrate such a service. Specifically, we will demonstrate CloudMatcher, a hands-off cloud/crowd service for entity matching (EM). To use CloudMatcher to match two tables, a lay user only needs to upload them to the CloudMatcher's Web page then iteratively label a set of tuple pairs as match/no-match. Alternatively, the user can enlist a crowd of workers to label the pairs. In either case, the lay user can easily perform EM end-to-end without having to involve any developers. Cloud-Matcher has been used in several domain science projects at UW-Madison and at several organizations, and is scheduled to be deployed in a large company in Summer 2018. In the demonstration we will show how easy it is for lay users to perform EM (either via interactive labeling or crowdsourcing), how users can easily create and experiment with a range of EM workflows, and how CloudMatcher can scale to many concurrent users and large datasets.