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This article discusses (pre-)adoption narratives by investigating a selection of children’s picture books featuring multi-ethnic families. The research examines both textual and pictorial resources, focusing specifically on the use of metaphors as a tool of cognition which may help an audience of young readers understand and become acquainted with unfamiliar notions connected to the process of interracial adoption. Attention is also devoted to the identification, interpretation, and explanation of recurring metaphors in the books as a means of framing (pre-)adoption experiences, i.e. foregrounding certain aspects of the target domains and backgrounding others. The analysis has revealed an almost ubiquitous presence of the journey metaphor in the sample of books.

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Se da un lato le aziende tendono a ricorrere a strategie di antropomorfizzazionequali ad esempio la brand identity ('identità del marchio'; cf. Davis 2000) e la brand personality ('personalità del marchio'; cf. Batra, Myers, and Aaker 1996)-i consumatori, dal canto loro, non soltanto accettano queste strategie, ma addirittura le fanno proprie per esprimere, per esempio, il proprio stile di vita, il retroterra culturale e perfino l'orientamento politico (Di Ferrante et al. 2016, 250).