Between Professionalism and Amateurship: Makeup Discourse on YouTube

Riboni, G.

doi:10.7358/lcm-2017-001-ribo

Cited by 9 publications

(9 citation statements)

References 16 publications

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“…El alcance los influencers ha aumentado conforme lo hacía su contenido en las diferentes redes sociales y, con ello, su atractivo para las marcas. La publicidad digital tradicional no funciona (Díaz citado en Elorriaga-Illera y Monge Benito, 2018, Riboni, 2017), de ahí que las marcas pusieran el foco en géneros prescriptivos vernaculares del mundo influencer como el unboxing (literalmente, 'abrir el paquete y enseñar la mercancía'), la review ('reseña') o, sobre todo, el tutorial.…”

Section: 2b Escritura Colaborativa Y Publicación Profesionalunclassified

Jugadores, escritores e influencers en redes sociales: procesos de profesionalización entre adolescentes

Establés

Guerrero-Pico

Espinosa

2019

RLCS

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Introducción. La evolución de la industria mediática ha precipitado profundos cambios en la forma en que los adolescentes desarrollan sus competencias y acceden a la producción transmedia. En concreto, nos centraremos en la aparición de una zona gris donde los hobbys mediáticos devienen en oportunidades de profesionalización para los jóvenes, y en oportunidades de beneficio económico para las industrias. Metodología. El enfoque metodológico que se ha llevado a cabo se ha realizado desde una perspectiva mixta de métodos cualitativos y cuantitativos. Se han integrado técnicas de recolección y análisis de datos de corte etnográfico, estadístico y textual. Resultados. Se detectan tres ámbitos de profesionalización: videojuegos, escritura creativa y redes sociales con sus propias dinámicas con respecto al género de los adolescentes y los recursos y plataformas utilizados. Discusión y Conclusiones. Los adolescentes que emprenden procesos de profesionalización son una minoría y, dentro de este grupo, es fundamental fortalecer las competencias que les permitan comprender en qué medida su trabajo beneficia económicamente a las compañías de comunicación.

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Section: 2b Escritura Colaborativa Y Publicación Profesionalunclassified

Jugadores, escritores e influencers en redes sociales: procesos de profesionalización entre adolescentes

Establés

Guerrero-Pico

Espinosa

2019

RLCS

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“…The scope of influencers has increased in parallel to the growth of their content in the different social networks and, with it, their attractiveness for brands. Traditional digital advertising does not work (Díaz cited in Elorriaga-Illera and Monge Benito, 2018, Riboni, 2017), hence brands focused on the vernacular prescriptive genres of the influencer, such as unboxing, review and, above all, the tutorial.…”

Section: 2c Social Media Influencersmentioning

confidence: 99%

Gamers, writers and social media influencers: professionalisation processes among teenagers

Establés¹,

Guerrero-Pico²,

Contreras-Espinosa³

2019

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Introduction. The evolution of the media industry has prompted profound changes in the way teenagers develop their skills and access transmedia products. To be precise, the article focuses on the emergence of a grey area where media hobbies become professionalisation opportunities for young people, and profit opportunities for the industries. Methods. The study has been carried out from a mixed qualitative and quantitative methods approach. Ethnographic, statistical and textual data collection and analysis techniques have been implemented. Results. Three areas of professionalisation are detected: video games, creative writing and social networks, each with its own dynamics with respect to teenagers' gender and the resources and platforms used. Discussion and conclusions. Teenagers who undertake professionalisation processes constitute a minority and, within this group, it is essential to strengthen the skills that allow them to understand to what extent media companies profit from their work.

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“…In a paper from 2015, Gruffat looked at tutorials made by non-professionals and concluded that they often are situated at the convergence of two phenomena: the DIY and vlogger culture, and called them "tutorial-vlogs" (Gruffat, 2015). Riboni acknowledged that make-up tutorials are a combination of the how-to genre and the vlog (Riboni, 2017). Although it represents a separate genre, the how-to video has not yet been discussed as such.…”

Section: How-to Videos On Youtubementioning

confidence: 99%

“…Many such videos are created by users that are not media professionals that want to share their knowledge and skills with other people like them. These content creators came to be known as "ordinary experts" (Riboni, 2017). Yet, in spite of their informal origins, such tutorials resemble traditional speech genres associated with expertise (Tolson, 2010).…”

Section: How-to Videos On Youtubementioning

confidence: 99%

“…Research has been conducted on the content uploaded on some channels that host amateur-made tutorials, also known as how-to videos, but studies did not go as far as to find the specificities of this genre. The existing scholarship has either focused on the discourse of popular content creators (Riboni, 2017), on a particular subgenre of such videos (ten Kate, 2016), a single topic of the ones they generally cover (Tolson, 2010), or has not clearly made the distinction between how-to videos and other similar usergenerated genres (Tolson, 2010;Gruffat, 2015). Hence, this paper aims to provide a foundation for further exploratory research on the how-to video that has become a part of many people's daily lives.…”

Section: Introductionmentioning

confidence: 99%

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The How-to Video: An Exploratory Study on a Popular User-Generated Genre

Purcariu¹

2019

JMR

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Given the increased tendency to turn to the Internet to look for advice and the simultaneous rise of the amateur culture in the online medium, this research aims to explore the characteristics of a type of tutorial associated with the phenomenon, namely the how-to video. In this regard, it examines a corpus of 250 YouTube channels that contain such videos. The study looks over the language of the content, the domain it belongs to, and the type of its creator. The results reveal several specificities of the genre depending on the criteria considered.

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Between Professionalism and Amateurship: Makeup Discourse on YouTube

Cited by 9 publications

References 16 publications

Jugadores, escritores e influencers en redes sociales: procesos de profesionalización entre adolescentes

Jugadores, escritores e influencers en redes sociales: procesos de profesionalización entre adolescentes

Gamers, writers and social media influencers: professionalisation processes among teenagers

The How-to Video: An Exploratory Study on a Popular User-Generated Genre

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